Amberstone

Brand Identity

Website

Strategy

Amberstone

Construction

The team at Amberstone Group started their business in 2019 by building a project home for land and house development. They soon grew in size and began investing in more extensive and ambitious developments. However, they soon realised that they needed to establish a brand to grow and quickly find their niche in the market.

With this in mind, the team conducted a productive workshop to help them establish their brand. During the workshop, they realised that their goals were much larger than what they were currently able to deliver. This was a critical realization, and it helped them to understand the challenges that lay ahead and what they needed to do to achieve their goals.

The team identified several key areas where they needed to focus to achieve their goals. First, they needed to invest in the right technology to improve their operations and deliver more substantial and ambitious projects. Second, they needed to improve their marketing efforts to establish their brand and attract more customers. Finally, they needed to focus on building a strong team with the right expertise to help them achieve their goals.

To achieve these objectives, the team put together a comprehensive plan that included timelines and budgets. They also developed a set of key performance indicators (KPIs) to track their progress and measure their success.

Amberstone: Work by Skyfield Co

Solution

It is not a good idea to nail down a company’s niche too quickly without self-realisation and market penetration. The solution was to keep three divisions – development, home building, and investment – for another two years while proactively reaching the market and closely monitoring their products and market reorganisation.

In August of 2022, Amberstone Group realised they were skilled at building customised boutique homes for high-end market home occupiers. They also realised that the current website structure no longer served their refined vision. Skyfield Co. team again refined the website structure and message according to the company’s growth.

The new website will be released very soon, beginning in 2023.

Amberstone Logo: Work by Skyfield Co
Amberstone Logo Mockup: Work by Skyfield Co
Amberstone Business Card: Work by Skyfield Co
Amberstone Letterhead: Work by Skyfield Co
Amberstone Website: Work by Skyfield Co

Outcome

New boutique home projects in the last 2 years

12

A well-established team

1

Clear future mission for

5 years

Amberstone: Work by Skyfield Co

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