Top Restaurant Marketing Strategies in 2024: Use Facebook, Instagram, and Google to attract more customers

Top Restaurant Marketing Strategies in 2024: Use Facebook, Instagram, and Google to attract more customers

Learn the top restaurant marketing strategies for 2024, including Facebook, Instagram, and Google, to attract more customers and grow your business.

11 Jan 2024 | Restaurant Marketing

Restaurant Marketing Strategies By Skyfield Co

Restaurant Marketing can be a challenging task for restaurant owners due to:

  1. Lack of marketing knowledge: Many restaurant owners may not have a background in marketing. So, they may not know where to start or what strategies to implement. 
  2. Limited time and resources: Running a restaurant can be time-consuming and require many resources. Restaurant owners may not have the time or budget to devote to marketing efforts. 
  3. Unclear target audience: It’s important for restaurant owners to have a clear understanding of their target audience in order to market their restaurant effectively. Without a clear understanding of who their ideal customer is, they may struggle with creating effective marketing strategies. 
  4. Not keeping up with marketing trends: The marketing landscape is constantly evolving. As a result, it can be difficult for restaurant owners to keep up with the latest trends and strategies. 

Overall, restaurant marketing can be a very overwhelming process for any restaurant owner. However, with some research and guidance, they can develop effective marketing strategies. Those strategies will help attract new customers and grow their business.  

Skyfield Co has helped numerous restaurants overcome the challenges they face. We have been there throughout the journey with Kagoshima Master (Japanese BBQ Restaurant), Royal Pavilion, Lotus Dining Group, and many others. Get in touch if you would like to start your own marketing journey with us. 

 

The marketing model we used for restaurants so far

There is no one-size-fits-all marketing model for restaurants. The best approach will depend on factors such as the type of restaurant, the target audience, and the location. However, some effective marketing strategies for restaurants include: 

  1. Social media marketing: Platforms such as Facebook and Instagram can promote specials, share customer reviews, and showcase menu items. 
  2. Influencer marketing: Partnering with food bloggers and influencers to share their experiences at your restaurant and promote your brand can be a great way to reach new customers. 
  3. Email marketing: Building an email list and sending regular newsletters can help keep your brand top of mind for customers and promote specials or events. 
  4. Local SEO: Optimizing your website and online profiles for local search terms can help increase visibility in search results for customers looking for restaurants in your area. 
  5. Online advertising: Targeted advertising on platforms such as Facebook and Google can be effective for reaching new customers and promoting specials or events. 

Ultimately, the best marketing model for a restaurant will depend on the unique needs and goals of the business. A combination of these strategies and others may be most effective in attracting and retaining customers. 

 

What the main difference is between Facebook and Instagram marketing and Google marketing for restaurants? 

Social Media (Facebook, Instagram) and Google Marketing for Restaurants by Skyfield Co

The difference is the way the ads are delivered and targeted to the audience.

  1. Facebook and Instagram marketing rely on social media platforms to display ads to users based on their interests, behaviours, and demographics. Advertisers can target specific audiences based on location, age, gender, interests, and behaviours, making it easier to reach their target market. 
  2. Google marketing, on the other hand, relies on search engines. They deliver ads to users based on their search queries. Advertisers bid on specific keywords to display their ads at the top of search engine results pages. The goal is to target users who are actively searching for products or services related to their business. 
  3. Another difference is the format of the ads. Facebook and Instagram ads can be displayed in various formats, including photos, videos, carousel ads, and stories. Google ads are mainly text-based, with the option to display images and videos in some ad formats. 

Finally, the pricing model for advertising differs between Facebook and Instagram marketing and Google marketing. Facebook and Instagram ads are based on a cost-per-click or cost-per-impression model. On the other hand, Google ads operate on a cost-per-click basis. 

Overall, the main difference is the way the ads are delivered and targeted to the audience, as well as the format of the ads and the pricing model. 

 

The Facebook and Instagram restaurant marketing strategies we used for Royal Pavilion.  

The best way of restaurant Facebook and Instagram marketing model would depend on the restaurant’s specific goals and target audience. However, here are some general tips that could be helpful: 

  1. Focus on visuals: Facebook and Instagram are both highly visual platforms. So, it’s important to showcase your restaurant’s dishes and ambience through high-quality photos and videos. 
  2. Use targeted ads: Both platforms offer advanced targeting options that allow you to reach specific demographics and interests. It can be particularly useful for promoting specials or events. 
  3. Engage with customers: social media is a two-way conversation. So, it’s important to actively engage with customers by responding to comments and messages promptly and professionally. 
  4. Leverage user-generated content: Encourage customers to share photos and reviews of their dining experience and feature them on your restaurant’s social media accounts. 
  5. Offer promotions: Use social media to offer exclusive promotions, such as discounts or freebies, to your followers. This can help to build loyalty and drive traffic to your restaurant. 
  6. Collaborate with influencers: Consider partnering with local influencers or food bloggers to help promote your restaurant to a wider audience. 

Overall, the best approach to Facebook and Instagram marketing for restaurants is to create a consistent brand identity, engage with customers, and offer value through promotions and exclusive content. 

 

What do we pay attention to when preparing visuals for restaurant Facebook and Instagram marketing?  

Social Media (Facebook, Instagram) Marketing for Restaurants by Skyfield Co

When preparing visuals for restaurant Facebook and Instagram marketing, there are several things you should pay attention to: 

  1. Quality: Ensure that the images or videos are of high quality and visually appealing. Use good lighting and high-resolution images. 
  2. Branding: Use visuals that are consistent with your restaurant’s brand identity. This includes using your brand colours and logo in your visuals. 
  3. Composition: Consider the composition of your visuals, including the placement of your food, dishes, and other elements. Use visually appealing angles and perspectives. 
  4. Context: Make sure your visuals are relevant and engaging. Consider the context of your visuals, including the audience you are targeting, the platform you are using, and the message you are trying to convey. 
  5. Variety: Use a variety of visuals, including images, videos, and graphics. Mix up your content to keep your audience engaged and interested. 
  6. Call-to-action: Include a clear call-to-action in your visuals, such as a promotion or an invitation to visit your restaurant. 

Overall, the visuals you use should be visually appealing, consistent with your brand identity, and relevant to your audience. By paying attention to these factors, you can create effective and engaging visuals for your restaurant’s Facebook and Instagram marketing. 

 

Encourage customers to share photos and reviews of their dining experience and feature them on the restaurant’s social media. 

Hashtag Strategies by Skyfield Co for Restaurant Marketing

Encouraging customers to share photos and reviews of their dining experience on your restaurant’s social media can be a great way to generate buzz and increase engagement. Here are some tips to encourage customers to share their experiences: 

  • Create a hashtag: Create a unique and catchy hashtag for your restaurant and encourage your customers to use it when they post about their dining experience. This will make it easy for you to find and feature their posts on your social media.  
  • Offer incentives: Consider offering incentives such as discounts or free items to customers who share photos and reviews of their experience on social media.  
  • Make it easy: Provide signage around your restaurant that encourages customers to share their experience on social media and include links to your social media accounts on your website and menus.  
  • Engage with customers: Respond to customer posts and comments on social media and thank them for sharing their experience. This will encourage more customers to post and engage with your brand.  
  • Feature customer content: Regularly feature customer photos and reviews on your social media accounts. This will not only encourage more customers to share their experiences, but it will also help build a sense of community around your brand. 

 

Remember to always ask for permission before featuring customer content on your social media accounts and respect their privacy. 

 

The marketing models we used to apply a restaurant marketing strategy on Google 

Restaurant Marketing Strategies on google by Skyfield Co

  1. Google My Business: Set up a Google My Business listing for your restaurant. It is a free tool that allows you to manage your online presence across Google, including search and maps. Make sure to optimize your listing with accurate and up-to-date information, such as your business hours, phone number, menu, and photos. 
  2. Google Ads: Consider using Google Ads to promote your restaurant to a wider audience. You can target users based on keywords, location, and interests, and pay for each click on your ad. Make sure to create compelling ad copy and use high-quality images to grab the user’s attention. 
  3. Local SEO: Optimize your website and content for local SEO. This includes using location-based keywords, creating content related to your local area, and building local links. This will help your restaurant rank higher in local search results and attract more customers. 
  4. Reviews and ratings: Encourage customers to leave reviews and ratings on Google. Positive reviews and high ratings will improve your restaurant’s visibility and credibility and attract more customers. Responding to positive and negative reviews is also important as it shows that you value your customers’ feedback. 
  5. Google Maps: Make sure your restaurant is listed on Google Maps and the information is accurate. This will make it easier for customers to find your restaurant and get directions. You can also use Google Maps to promote special offers or events. 

 

A strong keyword strategy helps restaurants to get listed on Google search.  

Keyword Restaurant Marketing Strategies by Skyfield Co 

When preparing Google Ads for a restaurant, choosing the keywords that potential customers might use when searching for a restaurant is essential. Here are some tips for defining restaurant keywords: 

  1. Identify your unique selling points: What sets your restaurant apart? Is it the cuisine, atmosphere, location, or price? Use these unique selling points to come up with specific keywords. 
  2. Use long-tail keywords: Long-tail keywords are more specific phrases with less competition. For example, instead of using a broad keyword like “restaurant,” use more specific phrases like “Chinese restaurant.” 
  3. Use location-based keywords: If your restaurant is located in a specific neighbourhood or city, including the location in your keywords. For example, “Best seafood restaurant in Sydney.” 
  4. Use industry-specific keywords: Use keywords that are specific to the restaurant industry, such as “fine dining,” “brunch,” “happy hour,” or “takeout.” 
  5. Research competitors: See what keywords your competitors are using and try to make yourself stand out by using unique keywords they may not be using. 

Using these tips, you can develop relevant and effective restaurant keywords that. They will help you reach your target audience through Google Ads. 

 

Skyfield Co’s core capability for restaurant marketing strategies

Skyfield Co’s core capability is to help businesses establish a strong and consistent brand presence through a range of services, including corporate strategy branding and structure, visual creation, and online marketing. The team specialises in brand identity design, brand message writing, website design and development, and social media & google advertising and account management.  

In addition, Skyfield Co has experience working with businesses in various industries, including real estate, e-commerce, and hospitality. Skyfield Co approaches every project creatively. We use expertise and insights to develop unique and innovative solutions that help the clients stand out.  

Moreover, we are committed to working with their clients transparently and honestly. We always keeping their best interests in mind. We provide expert guidance and support to help clients achieve their branding and marketing objectives. 

“To grow your business into a favourite brand” is the Skyfield Co team’s vision. Skyfield Co’s core capability is to identify problems efficiently and use the most effective methods to solve them promptly.  

Learn more about our Restaurant Marketing.

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Style Timber

Style Timber

Website

Strategy

Social Media

Style Timber

Create a new website targeting a new audience for Sydney’s leading timber flooring company.

Style Timber ‘s Market Shift Challenge.

Adapting to New Demands: Style Timber, known for premium timber flooring in Sydney, faced a market shift. Their traditional client base of developers and architects was no longer sufficient, prompting a need for change.

Rebranding for a New Target Audience

Focusing on Interior Designers: Responding to this challenge, Style Timber strategically rebranded to appeal to interior designers. This significant shift required altering their marketing and branding to resonate with a new, design-focused clientele.

Creating a Website for the New Identity

Aligning Digital Presence with Rebranding: A critical step in their transformation was developing a new website. This platform needed to match their fresh identity and appeal to interior designers, combining aesthetic appeal with functional design resources.

Boosting Brand Awareness and Engagement

Expanding Visibility and Connections: With these changes, Style Timber aimed to increase brand awareness in a competitive market and enhance engagement with potential clients, focusing on marketing strategies that highlight their expertise in timber flooring.

Style Timber Floor X Skyfield Co

Solution

Designing a Website for Interior Designers

Highlighting Style Timber’s Unique Appeal: Our mission is to craft a website for Style Timber that captivates interior designers. We’re focusing on stunning visuals that showcase their identity and aesthetic, making them the first choice for innovative flooring solutions.

Revitalizing Style Timber’s Visuals

Enhancing Market Presence Through Imagery: To stand out, we’re re-photographing Style Timber’s projects and providing mood boards for future shoots. This approach aims to distinguish them in a competitive market with striking visuals.

Website Design: Elegance Meets Brand Identity

Reflecting Premium Quality: The new website will embody sophistication with a design that reflects Style Timber’s premium brand. It will feature a color scheme of natural earth tones, ensuring the layout resonates with elegance and high quality.

Style Timber Floor X Skyfield Co

Boosting Style Timber’s Brand on Social Media

Eye-Catching Campaigns on Facebook and Instagram: Style Timber is hitting the social media scene hard! We at Skyfield are launching engaging campaigns on Facebook and Instagram, aiming to turn every like and enquiry into a direct line to their awesome website and inbox.

Perfecting Ads for Maximum Engagement

Finding the Winning Formula: After a lot of experimenting with colours, styles, and images, we’ve found the magic formula. We know exactly what types of ads grab our audience’s attention and keep them coming back for more.

Style Timber Floor X Skyfield Co
Style Timber Floor X Skyfield Co
Style Timber Floor X Skyfield Co

Outcome

Refreshing Style Timber’s Online Image

Revamped Photography for Standout Appeal: We’ve re-photographed Style Timber’s projects and provided mood boards for future shoots, ensuring their online presence really shines and sets them apart.

Crafting a Website True to Style Timber’s Brand

Elegant Design Meets Natural Tones: The new website will mirror Style Timber’s brand ethos with a sophisticated layout and earthy color scheme, highlighting their premium quality.

Boosting Style Timber’s Brand on Social Media

Eye-Catching Campaigns on Facebook and Instagram: Style Timber is hitting the social media scene hard! We at Skyfield are launching engaging campaigns on Facebook and Instagram, aiming to turn every like and enquiry into a direct line to their awesome website and inbox.

Perfecting Ads for Maximum Engagement

Finding the Winning Formula: After a lot of experimenting with colors, styles, and images, we’ve found the magic formula. We know exactly what types of ads grab our audience’s attention and keep them coming back for more.

Style Timber Floor X Skyfield Co

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UGG Face

UGG Face

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Strategy

Social Media

UGG Face

UGG Face is one of many Australian Ugg boot manufacturers and distributors. Despite offering high-quality sheepskin boots, the company faced challenges due to intense competition in the local market, leading to a decline in their website’s conversion rate over the years.

In May 2023, Skyfield Co became UGG Face’s marketing partner, aiming to implement a fresh and effective marketing strategy. Our primary objective was to drive website traffic through social media and Google Ads while boosting sales.

In-depth research revealed that UGG Face’s product range seemed limited and somewhat outdated compared to other UGG boot brands that catered to fashion-conscious consumers. Additionally, the current website design, based on a Shopify template, did not resonate with our target audience, making it difficult to establish credibility and consumer trust. To overcome these challenges, we decided to initiate a rebranding process.

UGG Face - Marketing Work By Skyfield Marketing

Solution

Instead of focusing solely on fashionable products, we dove into the rich history of Ugg boots, which were originally designed to keep Australian westies’ feet warm during winters. Our target audience shifted towards those seeking durable and sturdy boots.

Through a comprehensive redesign, we revamped the website and social media accounts to cater specifically to the suburban working class. The new copywriting emphasised the exceptional quality of our 100% Australian-made sheepskin products. To stimulate sales, we launched innovative marketing campaigns like “buy one get one free” and “end-of-winter sale.”

UGG Face - Marketing Work By Skyfield Marketing

Outcome

The results were highly satisfactory. Total sales skyrocketed, experiencing a remarkable 698% increase compared to the previous period. Our social media efforts paid off significantly, as we witnessed an impressive 210,000% surge in traffic from those platforms. Moreover, the return customer rate also surged by an encouraging 98%.

With these impressive outcomes, UGG Face has firmly established itself as a reputable brand, gaining the trust and loyalty of its target audience while successfully standing out in the competitive market.

UGG Face - Marketing Work By Skyfield Co

Total Sales Increased

698%

Traffic Increased

210,000%

Return Customer Rate Increased

98%

UGG Face - Marketing Work By Skyfield Co

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Iron Chef

Iron Chef

Strategy

Social Media

Iron Chef Marketing By Skyfield

Historical Cantonese restaurant in Western Sydney

A Word from the Owner of Iron Chef: Skyfield’s Marketing Mastery

As the proud Owner of Iron Chef, I am astounded by the remarkable transformation Skyfield Marketing has ushered in for our brand and sales. Their extensive services, ranging from SEO mastery to the intricacies of paid ads and dynamic social media marketing, have catapulted our brand visibility and customer traffic. Impressively, one of their campaigns alone ushered in an influx of over 22,000 customers to our new store within a mere four weeks, a testament to their proficiency and the profound impact they’ve had on our business. For anyone seeking potent marketing strategies with tangible outcomes, Skyfield stands unrivaled.

Skyfield Marketing X Iron Chef 5

Solution

The Iron Chef Saga: A Tale of Resilience and Growth

Embark on the extraordinary saga of Iron Chef, a culinary gem within the Chinese seafood scene of Western Sydney. With 18 years of crafting delectable experiences, our vision grew to encompass a second location in Bonnyrigg, a short journey from our original haven. Initially, the road was fraught with challenges. The new venture faced a daunting battle for attention amidst a sea of competitors, edging perilously close to failure. At this critical juncture, Skyfield Marketing’s expertise was our beacon of hope, illuminating our path during our inaugural anniversary celebrations.

Anniversary Campaign: A Strategic Turnaround

Subsequently, Skyfield Marketing embarked on a deep dive into our storied past, unearthing the prestigious accolades adorning our original location. Recognizing Western Sydney’s appetite for authentic yum cha—a desire particularly pronounced within the Vietnamese community—they orchestrated an ingenious campaign to commemorate “Iron Chef Bonnyrigg’s 1st Anniversary.” This campaign was far from ordinary; it was revolutionary. Offering substantial discounts, we captured the imagination of our audience and ignited growth.

 
Skyfield Marketing X Iron Chef

Revitalizing Our Space: The Skyfield Strategy

Moreover, the new establishment, mirroring the aesthetic charm of our flagship location, boasted an extraordinary feature—a breathtaking Chinese-style double-opening decorative wall. This architectural marvel became the focal point of our promotional endeavors with Skyfield, distinguishing our new location in a saturated marketplace. Their strategic acumen encompassed a layered marketing approach that blended digital sophistication with grassroots outreach. They identified critical areas ripe for enhancement: our Bonnyrigg store required a touch of warmth and allure. It lacked the necessary local allure and compelling offerings for first-time patrons. Skyfield adeptly turned these potential setbacks into golden opportunities, infusing our space with vibrancy and warmth.

Building Momentum: The Promotional Wave

With precision, Skyfield launched an electrifying online campaign—a four-week teaser that generated palpable excitement, seamlessly transitioning into another four weeks of fervent promotion. This included a staggering 50% discount on selected culinary delights, sparking unprecedented enthusiasm.

 
Skyfield Marketing X Iron Chef

A Digital Destination: Iron Chef’s New Website

But their vision didn’t halt there. Skyfield’s ingenuity gave birth to a stellar website, a platform celebrating our storied legacy and extending even more exclusive discounts for our new store. This digital domain became a magnet for both loyal and new patrons, a testament to Skyfield’s innovative spirit.

The Journey Continues A Bright Future Ahead

As we forge ahead, the narrative of Iron Chef Bonnyrigg continues to be one of excitement and prosperity. The future beams with promise, a horizon we eagerly invite you to explore alongside us. With Skyfield Marketing’s guidance, we’ve transcended mere survival—we are a flourishing legacy. We invite you to visit and immerse yourself in the enchantment of our culinary offerings. The magic awaits at Iron Chef Bonnyrigg!

Outcome

The number of customers visited during the campaign.

22,000+

Paid Ad impressions increased

1,400%

Engagement increased

887.5%

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China Airlines

China Airlines

Brand Identity

Strategy

Social Media

China Airlines

New and Familiar

In April 2023, we partnered with China Airlines Australia/New Zealand to conduct social media operations. After a series of workshops, we reached a consensus to achieve two goals: brand awareness and localisation.

Skyfield Marketing X China Airlines

Solution

Before commencing work, we conducted in-depth research on the company background and the Airline scene in Australia, and after understanding the cultural differences between Taiwan and Australia, we began formulating strategies. The first problem to solve was the language difference. China Airlines’ initial strategy was to directly translate social media content from their Taiwan headquarters and post it on their overseas accounts, but the effect was not ideal. The main reason for this was the difference in reading habits caused by cultural differences.

The square shape of Chinese characters makes them easily recognisable in images, allowing for more text information to be presented in the image. However, this is not the case for English fonts, meaning the audience will get lost easier. Therefore, after obtaining promotional content, we first needed to streamline all information, summarise core benefits and pain points in one sentence, focus on using images to produce emotional connections to deepen brand impressions, and supplement with effective and concise text explanations. This small change significantly improved China Airlines’ post-performance.

Skyfield Co X China Airlines

In addition to design, we also worked with China Airlines Australian team to develop localised content, including following the trend of Vivid Sydney to promote cabin atmosphere lighting, publishing a tourism series call the CI Flight Squad with tailor-making cartoon characters inspired by New Zealand and Australian birds, further strengthening the content’s local characteristics.

Skyfield Marketing X China Airlines
Skyfield Co X China Airlines

Outcome

As a marketing company in Australia, we have a natural advantage in accurately understanding the local market. We can accurately convey emotional and value information in strategy and design, and since our collaboration, China Airlines’ social media performance has significantly improved.

Highest reach on a post, compared with median post reach higher by

2,132%

Paid Ad impressions increased

5,400%

Facebook reach increased

207.8%

Testimonial

China Airlines Logo

China Airlines Australia/New Zealand is proud to have partnered with Skyfield Co. for our social media operations since April 2023. Our collaboration was marked by innovative strategies and tangible results, with Skyfield Co. helping us focus on brand awareness and localisation.

Skyfield Co. impressed us with their market insight and localised content, notably the ‘CI Flight Squad’ series and their unique promotion during Vivid Sydney. The use of tailor-made cartoon characters inspired by local bird species resonated strongly with our audience.

We wholeheartedly endorse Skyfield Co.’s services. Their understanding of local markets and ability to create engaging content has enhanced our social media presence significantly.”

Weikai

China Airlines

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Experience Hong Kong

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Brand Identity

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Experience Hong Kong

A showcase of Hong Kong’s vibrant culture organized by The Hong Kong-Australia Business Association (NSW Chapter)

Experience Hong Kong 25: A Spectacular Celebration of Vibrant Culture at Hordern Pavilion, Moore Park, NSW

Hosted by the Hong Kong-Australia Business Association (NSW Chapter), Experience Hong Kong 25 brought the dazzling spirit of Hong Kong to life at Hordern Pavilion in Moore Park, NSW. This remarkable event showcased the city’s rich heritage, featuring iconic Hong Kong-style double-decker buses and delectable treats like egg tarts, milk tea, and BBQ pork buns.

Guests were treated to a day of thrilling performances, including lion dances, martial arts, Taichi, Cantonese opera, live bands, children’s concerts, and traditional Chinese instrument showcases.

Faced with the challenges of the COVID-19 pandemic and an unconventional indoor carnival setting, the organizer sought the best social media team to ensure the event’s triumph. With just six weeks before the event, we were tasked with developing a strategic plan to make Experience Hong Kong 25 a resounding success. 

Despite the challenges posed by the COVID-19 pandemic and the unfamiliar indoor carnival setting, the organizer approached us with a request for the best social media team to ensure the event’s success. We were hired with only six weeks until the event, but we had a strategic plan in mind.

Experience Hong Kong: Work By Skyfield Marketing

Solution

By delving deep into our thorough analysis, we unraveled the organizer’s goals and pinpointed the target audience they yearned to captivate. We uncovered the key information sources for this group and determined the media platforms they often indulged in during their downtime. Moreover, we gauged the sentimental connections these individuals shared with Hong Kong culture. Armed with these valuable insights, we crafted content that stirred fond recollections of Hong Kong natives’ childhoods while granting Australian enthusiasts a chance to revel in Hong Kong’s vibrant culture without setting foot on a plane.

Experience Hong Kong: Work By Skyfield Marketing
Experience Hong Kong: Work By Skyfield Marketing
Experience Hong Kong: Work By Skyfield Marketing
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Outcome

On the day of “Experience Hong Kong “, the chairman of the organiser was effusive in his praise of our professionalism and skill. We were instrumental in ensuring the event’s success. And our recommendations played a vital role in managing to get such a big crowd. Finally, Our team’s efforts led to an impressive turnout of over 10,000 people, with over 660,000 online impressions generated. The organiser was recognised for our efforts at the 2022 Hong Kong Forum awards presentation ceremony, where we were awarded the Best Initiative Award in Asia and Australia.

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Sheela Spa

Sheela Spa

Brand Identity

Website

Strategy

Sheela Spa

Authentic Chinese massage for new generations

Sheela Spa is based in Sydney using secret Chinese massaging techniques to offer their customers the most authentic and immersive experience. But the branding and website fell short of capturing the true essence of their services. So they turned to Skyfield Co for help.

Sheela Spa: Work by Skyfield Co

Solution

In our workshop section, we agreed upon a goal that is to create an irresistible resort-like atmosphere that would transport customers to a state of blissful relaxation. And we delivered a minimalist and high-end resort-style design to visualise the sense of blissful and relaxation.

Sheela Spa Logo: Work by Skyfield Co
Sheela Spa Colour: Work by Skyfield Co
Sheela Spa Website by SKYFIELD CO
Sheela Spa: Work by Skyfield Co
Sheela Spa: Work by Skyfield Co

Outcome

The results of our work with a recent client were simply stunning. Our team flawlessly embodied their brand vision in the design of their website. As a result, the client witnessed more than a 2012% surge in website traffic, which is a tremendous accomplishment.

Additionally, there was a 56% hike in appointment reservations, indicating a significant increase in interest from potential customers. Moreover, we are pleased to report that there has been a 28% increase in repeat customers availing our services. This demonstrates the effectiveness of our strategies in creating a strong brand presence and fostering customer loyalty.

Our team at Skyfield Co takes pride in delivering exceptional results to our clients. We strive to provide top-notch services that help businesses achieve their branding and marketing objectives. With our expertise and commitment to excellence, we can help your business thrive in today’s competitive market.

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Master Yan

Master Yan

Brand Identity

Website

Strategy

Master Yan

Yan Meixi, the only Gaogong master in Australia with official registration to perform various Taoist rituals. Sydney’s most trusted master of Feng Shui

The branding project involves helping Taoism Master Yan expand her impact, particularly among younger generations who seek information primarily on the internet. The main problem identified in the workshop is that the theories of Taoism are extremely complex, and there is a lack of information written in modern language.

The proposed solution is to develop a modern brand identity that is relevant to the target market and a website with a clear structure and simple language to explain what Taoism is and what Master Yan does. The goal is to make information about Taoism and Gaogong more accessible to a wider audience.

Master Yan: Work by Skyfield Co

Solution

With a clear goal in mind, a new logo was designed using calligraphy to maintain the root of Taoism. Typefaces were also carefully selected to ensure they fit with the brand identity and were highly readable on both print and digital platforms.

The website was designed with a clear structure, with three main sections: What Taoism is, What Taoism does, and What Master Yan can do for you. This was done to provide visitors with a simple and easy-to-understand overview of the brand, the philosophy of Taoism, and the services provided by Master Yan.

Master Yan Logo: Work by Skyfield Co
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Master Yan Event: Work by Skyfield Co

Outcome

The results were astounding. After launching the new identity and website, Master Yan’s students tripled. Her first New Year gala was a resounding success, with 450 seats fully attended. The second Taoism New Year gala event saw over 1000 attendees, making it one of the most popular events of the year. Master Yan’s brand identity helped her soar beyond her limitations and connect with a broader audience, making her a renowned figure in the Taoism community.

Master Yan Event: Work by Skyfield Co
Master Yan Event: Work by Skyfield Co

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What is the difference between property branding and property marketing?

What is the difference between property branding and property marketing?

This article covers the importance of property branding for developers, the benefits of the project and digital marketing, and the brand assets needed for effective promotion.

20 Mar 2023 | Property Branding

Property Branding and Marketing by Skyfield Co 3

What does property project strategy service cover?

The Property Project Strategy Service typically covers the development of a comprehensive plan for a property project. It includes

  • defining project goals,
  • identifying the target audience,
  • determining the project’s unique selling points,
  • creating a project positioning statement,
  • and developing a marketing plan to promote the project.
  • research and analysis of the real estate market,
  • competitor analysis,
  • identifying potential partnerships and collaborations.

Overall, the aim of the service is to develop a clear roadmap for the property project’s success. It aligns with the project’s goals and objectives.

Why property branding is important to property developers?

Property branding is important to property developers. The reason is that it helps them establish a unique identity and differentiate themselves in a highly competitive market. A strong brand can increase the perceived value of their properties. It can also build trust and credibility with potential buyers or tenants. Ultimately, it leads to increased sales and profits.

Additionally, a well-crafted brand can attract a specific target audience and create an emotional connection with them. As a result, it leads to increased loyalty and repeat business. Finally, property branding can help developers stand out from competitors and establish a long-term reputation in the industry.

What type of property developers needs project branding?

Difference between property branding and property marketing - Skyfield Co

Project branding can be beneficial for all types of property developers, including those working on residential, commercial, industrial, or mixed-use projects. Essentially, any property developer looking to differentiate their project from others in the market and create a distinctive brand identity can benefit from project branding. This can include developers of large-scale projects, boutique developments, or individual properties.

Property project branding can help developers to create a strong market presence. It can build credibility and trust with potential buyers or tenants, and ultimately achieve greater success in the marketplace.

What is property branding?

Difference between property branding and property marketing - Sunshine Gardens X Skyfield Co

Property branding is a marketing strategy. It is used in real estate to differentiate and promote a property, development or a real estate company. It involves creating a visual and emotional identity for the property or company. Property branding also highlights the property’s unique features, values and benefits to attract and retain customers.

Property branding may include the development of a logo, brand name, tagline, website, social media presence, advertising, and other promotional materials. The purpose is to reflect the personality and values of the property or company. It is an important tool for creating a competitive advantage, building trust and recognition, and ultimately increasing sales and profitability.

What is project marketing?

Difference between property branding and property marketing - No.1 Church St X Skyfield Co

Project marketing refers to the promotion and sale of a specific development project, such as a new residential building, commercial property, or community development.

The goal of project marketing is to create awareness and interest in the development among potential buyers, investors, and the general public, and to generate sales or pre-sales. This involves developing a marketing plan and strategy. It includes advertising, public relations, sales tools, and other promotional activities tailored to the specific project and its target market.

The project marketing team works closely with the developer and other stakeholders. The aim is to ensure that the project is positioned and marketed effectively to achieve the desired results.

What is project digital marketing?

Project digital marketing is the process of promoting a specific project or product using digital channels and technologies. It involves the use of various digital marketing tactics. They include

  • search engine optimization (SEO),
  • social media marketing,
  • email marketing,
  • content marketing,
  • and paid advertising.

The goal is to create awareness, generate leads, and drive conversions for a specific project or product. The goal of project digital marketing is to reach the target audience through digital channels, engage with them, and ultimately persuade them to take action, such as purchasing a product or signing up for a service. It is an essential part of any modern marketing strategy and allows businesses to reach a wider audience in a cost-effective manner.

What brand assets does the property project need for marketing?

To effectively market a property project, there are several brand assets that are important to have:

  • Brand Visual Identity Logo: A unique and recognisable logo that represents the property project and its brand.
  • Website: A professional and informative & dedicated website is often created to provide potential buyers with comprehensive information about the project, including floor plans, pricing, and amenities.
  • Brochure and flyers: A well-designed brochure that highlights the project’s key features and benefits, amenities, and pricing information.
  • Floor plans: Detailed and accurate floor plans that help potential buyers understand the layout and features of each unit.
  • Virtual tours, renderings, and interactive floor plans: High-quality 3D renderings of the project’s exterior and interior that help potential buyers visualise the finished product with a realistic and immersive look at the project.
  • Photography: Professional photographs of the property project, including its location, amenities, and units.
  • Videos: A promotional video that showcases the project and its unique features in a dynamic and engaging way, including drone footage, lifestyle videos, and interviews with project stakeholders.
  • Social media profiles: Social media profiles on platforms like Facebook and Instagram to are used to promote the project and engage with potential buyers, including paid social media advertising and organic social media posts.
  • Advertising materials: Ads in print and digital media, as well as online display ads and search engine ads.
  • Email marketing: Email campaigns are used to nurture leads and keep potential buyers up-to-date on the project’s progress.
  • Signage and billboards: These are used to promote the project to the local community and generate interest from potential buyers.

Why is the premium project branding company successful?

A premium project branding company may be successful for several reasons:

  • Expertise: Premium branding companies often have a wealth of experience and knowledge in branding and marketing. They have a team of experts who can develop and implement a comprehensive branding strategy that is tailored to the needs of the client.
  • Creativity: A successful branding company can come up with creative and innovative ideas that set their clients apart from the competition. They can develop a unique brand identity that resonates with the target audience and effectively communicates the project’s value proposition.
  • Attention to detail: Premium branding companies pay close attention to every detail of the branding process, from the design of the logo to the selection of fonts and colors. They ensure that every element of the brand reflects the project’s core values and personality.
  • Quality of work: A successful branding company consistently delivers high-quality work that meets or exceeds the client’s expectations. They use top-notch design tools and technologies to create visually appealing and effective marketing collaterals.
  • Client relationship: A premium branding company builds a strong relationship with its clients, communicates clearly and regularly, and provides excellent customer service. They listen to their clients’ needs and concerns and work collaboratively with them to achieve their branding goals.

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What is 7ps marketing mix model, and how businesses should use it?

What is 7ps marketing mix model, and how businesses should use it?

In this article, you will learn what 7ps marketing mix business model is, why it is important, and how to use it.

15 Mar 2023 | Strategy

7P Marketing Mix By Skyfield Marketing

Who invented 7ps marketing mix? 

The 7Ps marketing mix was first created by E. Jerome McCarthy in the 1960s. McCarthy is a marketing professor at Michigan State University. He published his book “Basic Marketing: A Managerial Approach” in 1960. The book introduces the 4Ps marketing mix framework. This framework consisted of Product, Price, Place, and Promotion.

In the 1980s, Bernard Booms and Mary Bitner expanded the 4Ps framework. Adding People, Process, and Physical Evidence, they created the 7Ps marketing mix. This expansion helped to make the framework more applicable to service-based businesses and the overall marketing industry.

Today, the 7Ps of Marketing Mix remains a popular and widely used framework for developing effective marketing strategies.

 

Why is the 7ps marketing mix important? 

Why is the 7ps marketing mix important - Skyfield Co

The 7Ps of Marketing Mix includes Product, Price, Place, Promotion, People, Process, and Physical Evidence. It is a framework used by marketers to develop an effective marketing strategy. Here are some reasons why the 7Ps of Marketing Mix are important: 

  1. Comprehensive approach: The 7Ps provide a comprehensive approach to marketing. It allows businesses to cover all aspects of their product or service offering. 
  2. Customer-focused: The 7Ps place a strong emphasis on meeting customer needs and wants. The reason is that they take into account all the factors that influence customer behavior.
  3. Strategic tool: The 7Ps can be used as a strategic tool to help businesses identify gaps in their marketing strategy and to develop a plan to address them. 
  4. Competitive advantage: By focusing on the 7Ps, businesses can differentiate themselves from their competitors and gain a competitive advantage in the marketplace. 
  5. Flexibility: The 7Ps are flexible and can be adapted to different industries and business models. 
  6. Improved communication: The 7Ps help businesses to communicate their marketing strategy effectively to all stakeholders, including employees, customers, and partners. 

Overall, the 7Ps Marketing Mix provide a framework for businesses to develop a successful marketing strategy. That meets the needs of their customers, sets them apart from their competitors, and drives business growth. 

 

When should a business apply the 7ps marketing mix model to help them grow? 

To create an effective marketing strategy, businesses should use the 7Ps of Marketing Mix. This tool is useful for businesses that want to:

  1. Introduce a new product or service. Businesses introducing a new product or service should consider 7ps marketing mix. This ensures that they target the right audience and communicate their value proposition effectively.
  2. Rebrand or reposition an existing product or service. For businesses rebranding or repositioning an existing product or service, the 7Ps can help identify areas that need improvement. A plan can then be developed to communicate changes effectively.
  3. Expand into new markets. When expanding into new markets, businesses need to adapt their marketing strategy to suit the unique needs and preferences of the new market. The 7Ps can help identify these needs and tailor the marketing mix accordingly.
  4. Respond to changing market conditions. Market conditions can change quickly, and businesses need to adjust their marketing strategy to remain competitive. The 7Ps can help identify areas that need change and develop a plan to address them.

In summary, the 7Ps of Marketing Mix can be used by businesses of all sizes and industries. By using this tool, businesses can develop a marketing strategy that meets their customers’ needs. It can also set them apart from competitors, and drives business growth.

 

What are the 7ps in the marketing mix? 

What are the 7ps in the marketing mix - Skyfield Co

The 7Ps of Marketing Mix are a framework used by marketers to develop an effective marketing strategy. The 7Ps are: 

  1. Product: The product is the goods or services that a business offers to its customers. This includes the features, design, quality, packaging, and branding of the product. 
  2. Price: The price is the amount that customers are charged for the product or service. It includes the pricing strategy, discounts, and payment terms. 
  3. Place: Place refers to the distribution channels used to make the product or service available to the customer. This includes physical locations, online channels, and logistics. 
  4. Promotion: Promotion includes all the methods used to communicate the value of the product or service to customers. This includes advertising, sales promotions, public relations, and personal selling.
  5. People: People refers to the personnel involved in the delivery of the product or service. It includes employees, customer service representatives, and salespeople.
  6. Process: Process refers to the methods used to deliver the product or service to the customer. This includes order processing, delivery, and customer service. 
  7. Physical Evidence: Physical evidence includes the tangible elements of the product or service. For example, the environment in which it is delivered, the packaging, and any other physical cues that signal quality or value. 

Overall, the 7Ps of Marketing Mix provide a comprehensive framework for businesses. That can help develop an effective marketing strategy. That meets the needs of their customers, sets them apart from their competitors, and drives business growth. 

 

Who should use the 7ps marketing mix? 

The 7Ps marketing mix is a useful tool for all organisations, regardless of size or product/service type. It helps businesses create a comprehensive marketing strategy that satisfies their target market, communicates their value proposition, and propels business growth.

The 7Ps marketing mix is adaptable for use in a broad range of sectors, including retail, hospitality, healthcare, education, and even by non-profit organisations and government agencies to promote their services and programs.

This marketing mix is particularly helpful for service-based businesses because it contains three additional elements that are not part of the traditional 4Ps model. These elements include people, process, and physical evidence, which cater to the unique aspects of service delivery.

Overall, the 7Ps marketing mix is an effective framework that organisations can use to guide their marketing efforts and ensure a successful marketing strategy.

What is the best process for a business to apply the 7ps marketing mix?  

What is the best process for a business to apply the 7ps marketing mix - Skyfield Co

To develop a successful marketing mix, there are nine steps to follow.

  1. Conduct market research to determine what your target audience needs and wants. This will help you to decide on the best product features, pricing, distribution channels, and promotional strategies.
  2. Define your target audience by analyzing their demographics, psychographics, and behaviors. This will help you to tailor your marketing mix to meet their needs and preferences.
  3. Create a unique value proposition that sets your product or service apart from competitors and communicates its benefits to your target audience.
  4. Develop a product strategy that includes the features, design, quality, packaging, and branding of your product or service based on your target audience and value proposition.
  5. Create a pricing strategy that accurately reflects the value of your product or service and communicates this value to your target audience.
  6. Create a distribution strategy that includes the channels used to make your product or service available to customers based on your target audience and value proposition.
  7. Develop a promotion strategy that includes the methods used to communicate the value of your product or service to customers based on your target audience and value proposition.
  8. Create strategies that address the people, process, and physical evidence aspects of your business based on your target audience and value proposition.
  9. Implement your marketing mix strategy and monitor the results to ensure that it meets your business objectives. Continuously evaluate and adjust your marketing mix based on market feedback and changes in your business environment.

Overall, the marketing mix process should be tailored to the specific needs and goals of your business. A structured process can help you to develop and implement an effective marketing mix strategy that meets the needs of your target audience and aligns with your business objectives.

 

Partner with Skyfield Co for Effective Marketing Strategies

If you’re looking for a team of marketing specialists who can help you develop and execute a winning marketing strategy, look no further than Skyfield Co. Our team of experienced professionals bring a wealth of knowledge and expertise to the table, with deep insights across a wide range of industries and marketing disciplines. Whether you’re looking to develop a new product, reach a new audience, or refine your existing marketing approach, we can help. So why not get in touch with us today through [email protected] to learn more about what we can do for you? We’d be happy to discuss your needs and develop a customised approach that fits your business goals and budget.  

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