UGG Face

UGG Face

Website

Strategy

Social Media

UGG Face

UGG Face is one of many Australian Ugg boot manufacturers and distributors. Despite offering high-quality sheepskin boots, the company faced challenges due to intense competition in the local market, leading to a decline in their website’s conversion rate over the years.

In May 2023, Skyfield Co became UGG Face’s marketing partner, aiming to implement a fresh and effective marketing strategy. Our primary objective was to drive website traffic through social media and Google Ads while boosting sales.

In-depth research revealed that UGG Face’s product range seemed limited and somewhat outdated compared to other UGG boot brands that catered to fashion-conscious consumers. Additionally, the current website design, based on a Shopify template, did not resonate with our target audience, making it difficult to establish credibility and consumer trust. To overcome these challenges, we decided to initiate a rebranding process.

UGG Face - Marketing Work By Skyfield Marketing

Solution

Instead of focusing solely on fashionable products, we dove into the rich history of Ugg boots, which were originally designed to keep Australian westies’ feet warm during winters. Our target audience shifted towards those seeking durable and sturdy boots.

Through a comprehensive redesign, we revamped the website and social media accounts to cater specifically to the suburban working class. The new copywriting emphasised the exceptional quality of our 100% Australian-made sheepskin products. To stimulate sales, we launched innovative marketing campaigns like “buy one get one free” and “end-of-winter sale.”

UGG Face - Marketing Work By Skyfield Marketing

Outcome

The results were highly satisfactory. Total sales skyrocketed, experiencing a remarkable 698% increase compared to the previous period. Our social media efforts paid off significantly, as we witnessed an impressive 210,000% surge in traffic from those platforms. Moreover, the return customer rate also surged by an encouraging 98%.

With these impressive outcomes, UGG Face has firmly established itself as a reputable brand, gaining the trust and loyalty of its target audience while successfully standing out in the competitive market.

UGG Face - Marketing Work By Skyfield Co

Total Sales Increased

698%

Traffic Increased

210,000%

Return Customer Rate Increased

98%

UGG Face - Marketing Work By Skyfield Co

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GKU

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GKU

GKU, an e-commerce business that specializes in ergonomic desks and accessories, faced a daunting challenge after three years of operation.

Despite their best efforts, their brand identity failed to meet their clients’ expectations, leading to a significant barrier in online conversions.

The millennial generation demanded a fresh, modern, and cutting-edge brand presence, which compelled GKU to partner with Skyfield Co.

GKU: Work by Skyfield Co
GKU: Work by Skyfield Co

Solution

To overcome this obstacle, multiple workshops with the owners and extensive market research were conducted to gain insights into this traditional yet cutting-edge product.

Professionals who use similar products in the office were interviewed to understand their experiences, and sustainability was considered in the brand identity creation process.

The minimalist style and natural colour were consistently applied to all brand elements, including the website, where the great online customer experience began.

 

GKU Logo: Work by Skyfield Co
GKU Logo Mockup: Work by Skyfield Co
GKU Logo Mockup: Work by Skyfield Co
GKU Website: Work by Skyfield Co
GKU Social Media: Work by Skyfield Co

The brand identity, which features curves representing GKU table corners, was extended to social media platforms such as Facebook and Instagram to attract more customers. GKU’s brand identity now matches their clients’ expectations, effectively promoting their products and leading to increased online conversions.

The result was a dramatic improvement in trust and professionalism in the marketplace in just three months.

Outcome

Improve trust and professionalism on the marketplace, in three months

Average engagement increased by

34,673%

Social Reach increased by

100%

New followers increased by

9,100%

GKU Logo Mockup: Work by Skyfield Co

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