SILKARI
Website
Strategy
Silkari Hotels
Silkari Hotels is an innovative Australian hotel brand that proudly weaves the best in local culture and design to create a new hotel style and standard. The guiding principle at Silkari Hotels is to weave memorable experiences.
Silkari Hotels partnered with Skyfield Marketing to modernise their corporate website across all six of their properties. We aimed to create a user-friendly experience that makes browsing and booking simple and straightforward. The new website features an easy-to-use, all-in-one booking form and a consistent design for each hotel. This ensures that guests can quickly find the information they need and book their stay without any hassle.
Solution
To modernise Silkari Hotels’ corporate website, we implemented a comprehensive redesign that reflects the brand’s sophistication while ensuring a user-friendly experience.
A key feature is the all-in-one booking form, which integrates multiple booking systems and displays the results directly on the website, allowing guests to easily check availability, view room options, and make reservations.
We also maintained a consistent design across all six hotels, strengthening the brand identity and providing a cohesive experience for users.
Additionally, we ensured that essential information—such as room types, amenities, and booking policies—was clearly organised and easily accessible, helping guests make informed decisions quickly and effortlessly.
Each Silkari hotel maintains a consistent brand design while highlighting its unique features, offering a cohesive yet personalized experience for guests across all locations.
Outcome
The revamped Silkari Hotels website has significantly enhanced the user experience, making it easier for guests to navigate and book their stays. The modern design, paired with the integrated all-in-one booking form, has streamlined the reservation process, resulting in a noticeable increase in online bookings. The consistent design across all six hotels has strengthened Silkari’s brand identity, while the clear presentation of information has reduced guest inquiries, as visitors can now quickly find the details they need. Overall, the project has successfully aligned the website with Silkari’s vision, delivering a seamless and engaging experience that meets the needs of today’s discerning travelers.
