Double Space

Brand Identity

Website

Strategy

Double Space

An Australian real estate development and investment group.

Double Space’s long-term vision is to establish itself as an investment business in the property industry. However, their first project was an immediate request to release a newly renovated warehouse as a professional workspace. In order to achieve this, the look and feel of the brand needed to represent a working space while remaining extendable for future property development projects.

When Double Space initially launched, the business name did not include any property-related elements. As a result, the challenge was to add these elements without introducing too many new elements to the brand. The previous design agency failed to accomplish this task before we took over, which means that our success would turn an unhappy customer into a happy one.

In order to overcome this challenge, we conducted extensive research and analysis to find a solution that would work. After several brainstorming sessions and consultations with the Double Space team, we were able to incorporate the necessary property-related elements into the brand without compromising its simplicity and clarity.

By doing so, we not only met the immediate needs of the first project but also set the foundation for future growth and development. Double Space now has a brand that can represent both its current and future business ventures in the property industry.

Solution

In the real estate industry, simplicity is vital, and location is one of the most crucial factors. Meanwhile, Double Space acknowledges this and has made location the most unique design element at the center of their brand’s initial letter D.

This design choice signifies Double Space’s dedication to optimising each project based on its geographical location, considering each area’s unique features. By doing so, they ensure that their developments blend seamlessly into their surroundings.

Outcome

Systemically brand identity completed in

4 weeks

Project Gain

Warehouses leased out in 6 months.

4600 sqm

More Work

Brand IdentitySocial MediaStrategyWebsite

GKU

Brand IdentityGoogle AdsStrategyWebsite

Master Yan

Brand IdentitySocial MediaStrategyWebsite

Tea Spot

Google AdsSocial MediaStrategy

Iron Chef

SYI

Brand Identity

Strategy

SYI

Real Estate

SYI has experienced significant growth over time. It started as a one-man operation, but it has since evolved into a team-structured business. As part of this growth, a new office will be opened soon.

However, the original brand’s look and feel no longer supports the company’s current stage of growth. To overcome this challenge, the company needs an updated and strong brand image. This new image will be critical in helping SYI to meet the demands of the new stage of growth.

One of the primary challenges that SYI will face is attracting new team members. With a strong brand image, SYI can better communicate its values and mission to potential hires, which can help to attract more talent.

Another challenge that SYI will face is gaining more high-end property projects from developers. With a strong brand image, the company can demonstrate its expertise and credibility in the industry, which can make it more attractive to developers.

Finally, SYI needs to enhance its market authority to sell more properties. By developing a strong brand image, the company can improve its reputation in the market, which can help to drive more sales.

Solution

A brand new brand style guide has been created. This guide includes important elements such as the logo, color scheme, and typography. In addition to these visual components, the brand style guide also features key brand messages, the brand story, and explanations of the services offered.

This new brand identity is applied to every aspect of the company. From the inside of the office to the open house, customers can expect a consistent and systematic brand experience. By implementing this guide, the company aims to create a stronger connection with customers and ensure that everyone understands what the brand represents.

To further support the brand, a set of sales tools has been developed. These tools focus on key touch points and help to demonstrate the meaning behind the slogan “strive for excellence.” The tools also help to enhance the customer experience and provide a better understanding of the brand’s values and mission.

Overall, the brand style guide and sales tools are important components of the company’s branding strategy. They help to create a cohesive and consistent image, which can lead to increased customer loyalty and brand recognition.

Outcome

Sales increased by

40%

Team confidence increased by

68.5%

Projects gain in a year

More Work

Brand IdentitySocial MediaStrategyWebsite

Double Space

Social MediaStrategyWebsite

Style Timber

StrategyWebsite

Lotus Dining

Brand IdentityGoogle AdsSocial MediaStrategyWebsite

Royal Pavilion

UGG Face

Website

Strategy

Social Media

UGG Face

UGG Face is one of many Australian Ugg boot manufacturers and distributors. Despite offering high-quality sheepskin boots, the company faced challenges due to intense competition in the local market, leading to a decline in their website’s conversion rate over the years.

Visit Website

In May 2023, Skyfield Co became UGG Face’s marketing partner, aiming to implement a fresh and effective marketing strategy. Our primary objective was to drive website traffic through social media and Google Ads while boosting sales.

In-depth research revealed that UGG Face’s product range seemed limited and somewhat outdated compared to other UGG boot brands that catered to fashion-conscious consumers. Additionally, the current website design, based on a Shopify template, did not resonate with our target audience, making it difficult to establish credibility and consumer trust. To overcome these challenges, we decided to initiate a rebranding process.

Solution

Instead of focusing solely on fashionable products, we dove into the rich history of Ugg boots, which were originally designed to keep Australian westies’ feet warm during winters. Our target audience shifted towards those seeking durable and sturdy boots.

Through a comprehensive redesign, we revamped the website and social media accounts to cater specifically to the suburban working class. The new copywriting emphasised the exceptional quality of our 100% Australian-made sheepskin products. To stimulate sales, we launched innovative marketing campaigns like “buy one get one free” and “end-of-winter sale.”

Outcome

The results were highly satisfactory. Total sales skyrocketed, experiencing a remarkable 698% increase compared to the previous period. Our social media efforts paid off significantly, as we witnessed an impressive 210,000% surge in traffic from those platforms. Moreover, the return customer rate also surged by an encouraging 98%.

With these impressive outcomes, UGG Face has firmly established itself as a reputable brand, gaining the trust and loyalty of its target audience while successfully standing out in the competitive market.

Total Sales Increased

698%

Traffic Increased

210,000%

Return Customer Rate Increased

98%

More Work

Brand IdentityGoogle AdsSocial MediaStrategyWebsite

Royal Pavilion

Brand IdentityStrategy

HSH

Brand IdentityStrategyWebsite

No.1 Church St

Iron Chef

Strategy

Social Media

Iron Chef Marketing By Skyfield

Historical Cantonese restaurant in Western Sydney

A Word from the Owner of Iron Chef: Skyfield’s Marketing Mastery

As the proud Owner of Iron Chef, I am astounded by the remarkable transformation Skyfield Marketing has ushered in for our brand and sales. Their extensive services, ranging from SEO mastery to the intricacies of paid ads and dynamic social media marketing, have catapulted our brand visibility and customer traffic. Impressively, one of their campaigns alone ushered in an influx of over 22,000 customers to our new store within a mere four weeks, a testament to their proficiency and the profound impact they’ve had on our business. For anyone seeking potent marketing strategies with tangible outcomes, Skyfield stands unrivaled.

Solution

The Iron Chef Saga: A Tale of Resilience and Growth

Embark on the extraordinary saga of Iron Chef, a culinary gem within the Chinese seafood scene of Western Sydney. With 18 years of crafting delectable experiences, our vision grew to encompass a second location in Bonnyrigg, a short journey from our original haven. Initially, the road was fraught with challenges. The new venture faced a daunting battle for attention amidst a sea of competitors, edging perilously close to failure. At this critical juncture, Skyfield Marketing’s expertise was our beacon of hope, illuminating our path during our inaugural anniversary celebrations.

Anniversary Campaign: A Strategic Turnaround

Subsequently, Skyfield Marketing embarked on a deep dive into our storied past, unearthing the prestigious accolades adorning our original location. Recognizing Western Sydney’s appetite for authentic yum cha—a desire particularly pronounced within the Vietnamese community—they orchestrated an ingenious campaign to commemorate “Iron Chef Bonnyrigg’s 1st Anniversary.” This campaign was far from ordinary; it was revolutionary. Offering substantial discounts, we captured the imagination of our audience and ignited growth.

Revitalizing Our Space: The Skyfield Strategy

Moreover, the new establishment, mirroring the aesthetic charm of our flagship location, boasted an extraordinary feature—a breathtaking Chinese-style double-opening decorative wall. This architectural marvel became the focal point of our promotional endeavors with Skyfield, distinguishing our new location in a saturated marketplace. Their strategic acumen encompassed a layered marketing approach that blended digital sophistication with grassroots outreach. They identified critical areas ripe for enhancement: our Bonnyrigg store required a touch of warmth and allure. It lacked the necessary local allure and compelling offerings for first-time patrons. Skyfield adeptly turned these potential setbacks into golden opportunities, infusing our space with vibrancy and warmth.

Building Momentum: The Promotional Wave

With precision, Skyfield launched an electrifying online campaign—a four-week teaser that generated palpable excitement, seamlessly transitioning into another four weeks of fervent promotion. This included a staggering 50% discount on selected culinary delights, sparking unprecedented enthusiasm.

A Digital Destination: Iron Chef’s New Website

But their vision didn’t halt there. Skyfield’s ingenuity gave birth to a stellar website, a platform celebrating our storied legacy and extending even more exclusive discounts for our new store. This digital domain became a magnet for both loyal and new patrons, a testament to Skyfield’s innovative spirit.

The Journey Continues A Bright Future Ahead

As we forge ahead, the narrative of Iron Chef Bonnyrigg continues to be one of excitement and prosperity. The future beams with promise, a horizon we eagerly invite you to explore alongside us. With Skyfield Marketing’s guidance, we’ve transcended mere survival—we are a flourishing legacy. We invite you to visit and immerse yourself in the enchantment of our culinary offerings. The magic awaits at Iron Chef Bonnyrigg!

Outcome

The number of customers visited during the campaign.

22,000+

Paid Ad impressions increased

1,400%

Engagement increased

887.5%

More Work

Brand IdentitySocial MediaStrategyWebsite

Tea Spot

Brand IdentitySocial MediaStrategyWebsite

Double Space

StrategyWebsite

Silkari Hotels

Hygge Investment

Experience Hong Kong

Brand Identity

Strategy

Social Media

Experience Hong Kong

A showcase of Hong Kong’s vibrant culture organized by The Hong Kong-Australia Business Association (NSW Chapter)

Experience Hong Kong 25: A Spectacular Celebration of Vibrant Culture at Hordern Pavilion, Moore Park, NSW

Hosted by the Hong Kong-Australia Business Association (NSW Chapter), Experience Hong Kong 25 brought the dazzling spirit of Hong Kong to life at Hordern Pavilion in Moore Park, NSW. This remarkable event showcased the city’s rich heritage, featuring iconic Hong Kong-style double-decker buses and delectable treats like egg tarts, milk tea, and BBQ pork buns.

Guests were treated to a day of thrilling performances, including lion dances, martial arts, Taichi, Cantonese opera, live bands, children’s concerts, and traditional Chinese instrument showcases.

Faced with the challenges of the COVID-19 pandemic and an unconventional indoor carnival setting, the organizer sought the best social media team to ensure the event’s triumph. With just six weeks before the event, we were tasked with developing a strategic plan to make Experience Hong Kong 25 a resounding success.

Despite the challenges posed by the COVID-19 pandemic and the unfamiliar indoor carnival setting, the organizer approached us with a request for the best social media team to ensure the event’s success. We were hired with only six weeks until the event, but we had a strategic plan in mind.

Solution

By delving deep into our thorough analysis, we unraveled the organizer’s goals and pinpointed the target audience they yearned to captivate. We uncovered the key information sources for this group and determined the media platforms they often indulged in during their downtime. Moreover, we gauged the sentimental connections these individuals shared with Hong Kong culture. Armed with these valuable insights, we crafted content that stirred fond recollections of Hong Kong natives’ childhoods while granting Australian enthusiasts a chance to revel in Hong Kong’s vibrant culture without setting foot on a plane.

Outcome

On the day of “Experience Hong Kong “, the chairman of the organiser was effusive in his praise of our professionalism and skill. We were instrumental in ensuring the event’s success. And our recommendations played a vital role in managing to get such a big crowd. Finally, Our team’s efforts led to an impressive turnout of over 10,000 people, with over 660,000 online impressions generated. The organiser was recognised for our efforts at the 2022 Hong Kong Forum awards presentation ceremony, where we were awarded the Best Initiative Award in Asia and Australia.

More Work

Brand IdentitySocial MediaStrategyWebsite

Double Space

StrategyWebsite

Property Choice

Brand IdentityStrategyWebsite

Sheela Spa

Brand IdentitySocial MediaStrategyWebsite

GKU

Sheela Spa

Brand Identity

Website

Strategy

Sheela Spa

Authentic Chinese massage for new generations

Visit Website

Sheela Spa is based in Sydney using secret Chinese massaging techniques to offer their customers the most authentic and immersive experience. But the branding and website fell short of capturing the true essence of their services. So they turned to Skyfield Co for help.

Solution

In our workshop section, we agreed upon a goal that is to create an irresistible resort-like atmosphere that would transport customers to a state of blissful relaxation. And we delivered a minimalist and high-end resort-style design to visualise the sense of blissful and relaxation.

Outcome

The results of our work with a recent client were simply stunning. Our team flawlessly embodied their brand vision in the design of their website. As a result, the client witnessed more than a 2012% surge in website traffic, which is a tremendous accomplishment.

Additionally, there was a 56% hike in appointment reservations, indicating a significant increase in interest from potential customers. Moreover, we are pleased to report that there has been a 28% increase in repeat customers availing our services. This demonstrates the effectiveness of our strategies in creating a strong brand presence and fostering customer loyalty.

Our team at Skyfield Co takes pride in delivering exceptional results to our clients. We strive to provide top-notch services that help businesses achieve their branding and marketing objectives. With our expertise and commitment to excellence, we can help your business thrive in today’s competitive market.

More Work

Brand IdentityStrategy

SYI

Brand IdentityGoogle AdsStrategyWebsite

Master Yan

Social MediaStrategyWebsite

Style Timber

Google AdsSocial MediaStrategy

Iron Chef

Master Yan

Brand Identity

Website

Strategy

Master Yan

Yan Meixi, the only Gaogong master in Australia with official registration to perform various Taoist rituals. Sydney’s most trusted master of Feng Shui

Visit Website

The branding project involves helping Taoism Master Yan expand her impact, particularly among younger generations who seek information primarily on the internet. The main problem identified in the workshop is that the theories of Taoism are extremely complex, and there is a lack of information written in modern language.

The proposed solution is to develop a modern brand identity that is relevant to the target market and a website with a clear structure and simple language to explain what Taoism is and what Master Yan does. The goal is to make information about Taoism and Gaogong more accessible to a wider audience.

Solution

With a clear goal in mind, a new logo was designed using calligraphy to maintain the root of Taoism. Typefaces were also carefully selected to ensure they fit with the brand identity and were highly readable on both print and digital platforms.

The website was designed with a clear structure, with three main sections: What Taoism is, What Taoism does, and What Master Yan can do for you. This was done to provide visitors with a simple and easy-to-understand overview of the brand, the philosophy of Taoism, and the services provided by Master Yan.

Outcome

The results were astounding. After launching the new identity and website, Master Yan’s students tripled. Her first New Year gala was a resounding success, with 450 seats fully attended. The second Taoism New Year gala event saw over 1000 attendees, making it one of the most popular events of the year. Master Yan’s brand identity helped her soar beyond her limitations and connect with a broader audience, making her a renowned figure in the Taoism community.

More Work

Brand IdentityStrategy

HSH

StrategyWebsite

Silkari Hotels

Google AdsSocial MediaStrategy

China Airlines

Brand IdentityGoogle AdsSocial MediaStrategyWebsite

Royal Pavilion

Lotus Dining

Website

Strategy

Lotus Dining Group

Asian Dining Reimagined

Visit Website

Lotus Dining Group approached Skyfield Co with a clear determination to make a bold impact in the cut-throat restaurant industry. With an impressive ten restaurants under their belt, their first order of business was to revamp their website design to match their grand vision and improve online user experience. However, the challenge was daunting – how to enable all visitors to find what they were looking for in just three clicks.

Solution

With Skyfield Co’s expertise, they identified two distinct methods people use to search for information – logical and wordy methods and emotional and visualised methods. The first section of the home page catered to both types of visitors, allowing them to easily reserve a table or order takeout from any of the ten restaurants. Visitors could delve deeper into each restaurant by scrolling down or using the direct restaurant button on the main menu. A side menu was designed for customers to take action quickly considering the amount of content this website holds.

As one of the sub-brand, Lotus dumpling Bar have now grown to be one of the most valuable fast food brand, to distinguish it from the rest of the restaurants we designed the page with a slightly quirky twist to attract young customers yet remains unity to Lotus Group visually.

Outcome

The result was nothing short of remarkable – a significant increase in website traffic, reservations, and takeaways. By reducing external links and increasing the time visitors spent on the site, the client saw tremendous growth. Thanks to Skyfield Co’s innovative solutions, Lotus Dining Group is well on their way to standing out in the restaurant industry.

More Work

Google AdsSocial MediaStrategyWebsite

UGG Face

Brand IdentityStrategyWebsite

Sheela Spa

Google AdsSocial MediaStrategy

China Airlines

Social MediaStrategyWebsite

Style Timber

Tea Spot

Brand Identity

Website

Strategy

Social Media

Tea Spot

Tea Spot is a tea shop located in the Burwood Business Centre in Sydney, Australia.

Visit Website

The owner of Tea Spot initially reached out to Skyfield Co because she was unhappy with her previous website designer. During our first contact listening to her concerns, we’ve learned about her high standards for this business but was unable to achieve so there’s a good reason for Skyfield Co to join the game to bring out some branding and marketing mindset.

Solution

We started with understanding the needs of Tea Spot’s audience, and the challenges around franchising her business, to explain what Tea Spot could provide as clear as possible one important principle is to have a clear brand message that sets them apart from others, along with a compelling visual identity.

To create a unique brand message and visual identity, Skyfield Co spent a good amount of time in the store, analyzing the business and its customers. They created a set of appealing brand messages that would influence marketing and address the issue of waiting times. As most of the tea served at Tea Spot is freshly made, customers often have to wait for their orders. The brand message emphasized that the wait was worth it, and this helped to address the issue of customer complaints about the wait time.

Outcome

A new website was built, and the new brand message was released on the website. The owner reported that complaints about waiting times had reduced significantly. Some customers even told her that they loved the new website design and feel. Skyfield Co also helped the owner to share the brand message on social media, increasing engagement and impressions.

Reach on Instagram Increased

8850%

Engagement Increased

100%

Impressions Increased

1677%

More Work

Brand IdentityStrategyWebsite

No.1 Church St

Brand IdentitySocial MediaStrategyWebsite

Tea Spot

StrategyWebsite

Mama Mulan

Royal Pavilion

Brand Identity

Website

Strategy

Social Media

Royal Pavilion

Royal Pavilion Seafood Restaurant is a high-end mixed Cantonese and traditional Chinese cuisine.

Visit Website

Discover Royal Pavilion

The Top Choice for Private Business Dining in Australia’s Chinese Community! Renowned for its luxurious Chinese dining experience, Royal Pavilion is a haven for those seeking an exclusive space for business meals. It’s not just about savoring traditional Chinese cuisine; it’s about immersing yourself in a high-end, royal Chinese environment that transports you to another world, no flight needed.

With a rich history of around five years, the Royal Pavilion team realized their fame was confined to certain circles. They saw a vast market yet to be tapped into. That’s where Skyfield stepped in, conducting thorough market analysis to pinpoint the gaps.

Skyfield Marketing team identified the most effective marketing strategies to revamp its presence, focusing on enhancing its brand, website, menu book, and social media platforms like Instagram and Facebook. Dive into the Royal dining experience and see why it’s the go-to spot for sophisticated Chinese dining in Australia!

Solution

Boosting Brand Impact: How Skyfield’s Expertise Transformed Royal Pavilion’s Online Presence

Joining forces with Skyfield, Royal Pavilion has seen a transformation in its brand identity and messaging, striking a chord with customers and solidifying its reputation and digital footprint. The collaboration birthed the catchy brand slogan “Royal Dining Experience,” perfectly encapsulating the essence of luxury and elegance at Royal Pavilion. Drawing from market research and customer insights, we crafted a comprehensive brand narrative that truly speaks to our audience.

Skyfield Marketing took the reins in enhancing it’s online presence. The team revamped the website for a seamless, user-friendly experience, fully optimized for search engines and integrated with an innovative booking system. Our social media strategy underwent a makeover too, focusing on growing brand awareness and engagement. This included well-targeted ad campaigns and creative content development. These online initiatives bolstered Royal Pavilion’s market presence and paved the way for our exciting new venture, Royal Palace seafood restaurant. Offering traditional Yum Cha and a relaxed seafood dining atmosphere, Royal Palace also brings a unique late-night dining experience. Dive into the Royal world and witness how we redefine luxury dining!

Maximizing Online Impact with Royal Pavilion Seafood Restaurant: A Seamless Social Media Strategy

At Royal Pavilion Seafood Restaurant, we’re fine-tuning our social media strategy to perfectly align with our brand’s vision. By focusing on our Instagram and Facebook content, we’re ensuring a harmonious connection with our website and menu book. This strategy helps us avoid repeating the same efforts and keeps our existing audience relationships strong and unimpacted.

Skyfield Marketing team is about crafting content that resonates with the etho. Every post and every update is meticulously thought out to reflect our goals and expectations. This means we’re not just updating our marketing materials; we’re elevating them in a way that strengthens our bond with our loyal customers. Dive into the Royal Pavilion Seafood Restaurant experience on social media and see how we’re bringing luxury dining to your feed!