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Kagoshima Master

Brand Identity

Website

Strategy

Social Media

Kagoshima Master

Kagoshima Master is an authentic Japanese Wagyu BBQ Restaurant that originated from Osaka, Japan, in 2010.

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Year Two at Kagoshima Master: The Branding Realization

Imagine it’s year two at Kagoshima Master, and the team has a lightbulb moment: branding is key to growth. But here’s the twist: their brand identity isn’t quite lining up with their prices. Picture this: prices that hint at fine dining, but a vibe that screams casual eatery. It’s a puzzle, right?

Expanding Horizons: Kagoshima Master’s Vision for a Wider Audience

The owner has big dreams: welcoming more English-speaking guests and expanding their market slice. So, what do they do? They gather for a heart-to-heart at the restaurant. The result? A breakthrough agreement.

The Rebranding Strategy: Elevating Kagoshima Master to New Heights

Now, they’re diving into a full-scale rebrand. We’re talking a total makeover: a brand identity that truly reflects their essence, spruced-up menus, a slick new website, and social media that’s on point. Plus, they’re bringing in the pros for top-notch management. It’s a fresh start for Kagoshima Master, where the brand meets ambition, and the dining experience gets even better.

Solution

Skyfield’s Strategy for Kagoshima Master: Mastering the Art of Rebranding

Skyfield stepped in with their analytical prowess to revamp the brand, the Japanese BBQ hot spot. In just the second week, they started spinning their magic. Their approach? Keep some of the original flavors in the brand to maintain that familiar feel, but add a twist to make it sleek and memorable.

The new brand identity? It’s a perfect match for their market position. Think of a website that’s not just a site but an experience – optimized for both takeaway and reservations. It’s a game-changer for online customers, lifting them to a whole new level of convenience.

But there’s more. Kagoshima Master’s social media presence got a fresh coat of paint, now focusing on the English-speaking crowd. Plus, they’re riding the waves of social trends, aligning their promotions with seasonal delicacies and cultural festivals. It’s not just about serving great food; it’s about leading the industry with style and cultural savvy. This is Kagoshima Master redefined: where tradition meets innovation and every bite tells a story.

Outcome

followers increased

More than

10k

impression at Dec 2023

4.5M

engagement rate increased

68.5%

New store opened in one year

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GKU

Brand Identity

Website

Strategy

Social Media

GKU

GKU, an e-commerce business that specializes in ergonomic desks and accessories, faced a daunting challenge after three years of operation.

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Despite their best efforts, their brand identity failed to meet their clients’ expectations, leading to a significant barrier in online conversions.

The millennial generation demanded a fresh, modern, and cutting-edge brand presence, which compelled GKU to partner with Skyfield Co.

Solution

To overcome this obstacle, multiple workshops with the owners and extensive market research were conducted to gain insights into this traditional yet cutting-edge product.

Professionals who use similar products in the office were interviewed to understand their experiences, and sustainability was considered in the brand identity creation process.

The minimalist style and natural colour were consistently applied to all brand elements, including the website, where the great online customer experience began.

The brand identity, which features curves representing GKU table corners, was extended to social media platforms such as Facebook and Instagram to attract more customers. GKU’s brand identity now matches their clients’ expectations, effectively promoting their products and leading to increased online conversions.

The result was a dramatic improvement in trust and professionalism in the marketplace in just three months.

Outcome

Improve trust and professionalism on the marketplace, in three months

Average engagement increased by

34,673%

Social Reach increased by

100%

New followers increased by

9,100%

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Home Sweet Home

Home Sweet Home is a certified NDIS service provider that primarily serves disabled individuals. However, when the owner planned to do some marketing activities before establishing the brand, she encountered a significant issue – she struggled to find a place to start.

The designer provided her with a dozen design options, but unfortunately, she did not like any of them. She found herself repeating her wants and needs from one option to another. The owner believed that it would be impossible to grow her business under these circumstances.

Solution

She had a strong belief that individuals should live their best life, regardless of their personal physical, mental, and social situations. Additionally, she felt that she had a lot to offer to society, especially individuals who required personalized support. However, she struggled to find a starting point for marketing activities before establishing the brand.

The designer presented her with a dozen design options, but unfortunately, she did not fall in love with any of them. Most of the time, she had to repeat her wants and needs to the designer, which made her believe that it was impossible to grow her business under these circumstances.

However, after taking the time to understand her mission and passion, we created a brand identity with a compelling brand message, which we quickly implemented onto the first version of the website. Equipped with a well-designed brand guideline, she could refer to it whenever she needed. She was amazed that all she did was express her passion and wishes in three conversations, and the Skyfield Co team turned those words into a well-designed brand asset, a live website, and a representable business image in just two months.

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