Sunshine Gardens was an exclusive resort chain in natural suburbs yet conveniently located to all major amenities in both Brisbane and NSW.
Sunshine Gardens embarked on the fourth resort at the tableland, Atherton, where 80 kilometres to the southwest of Cairns.
The team were expected to get the project brand done in a short period. Teamwork started with researching the local area to craft the project personalities before the brand identity was crafted, and the owner’s unique business vision moved the team to do the job beyond the expectation who agreed that it will be more beneficial and practical for more Australian domestic travellers than other resort offers. It needs the better brand awareness and strong brand consistency across current and future resorts which is super critical to the business growth to the next level.
Solution for Sunshine Gardens
Three existing resorts are two Queensland’s resorts, Cairns one and the lakes, and one NSW’s resort, the Bourke Resort, which were rebranded under one brand umbrella, Sunshine Gardens. The branded house principle works perfected for a family-owned business which could save tremendous effort to market one brand rather than three brand.
More importantly, the new project, Atherton resort, has hotel rooms and 76 homes. The 76 homes need to be sold as off-plan houses and land packages to investors from all over Australia. The new way ensures Atherton projects to borrow massive power from three existing resorts, which demonstrates the business history and gains the vast trust of investors for future security.
Outcome of Sunshine Gardens
Group Sales increased by
House and land sold before official released
Returned customer increased by