Style Timber

Style Timber

Website

Strategy

Social Media

Style Timber

Create a new website targeting a new audience for Sydney’s leading timber flooring company.

Style Timber ‘s Market Shift Challenge.

Adapting to New Demands: Style Timber, known for premium timber flooring in Sydney, faced a market shift. Their traditional client base of developers and architects was no longer sufficient, prompting a need for change.

Rebranding for a New Target Audience

Focusing on Interior Designers: Responding to this challenge, Style Timber strategically rebranded to appeal to interior designers. This significant shift required altering their marketing and branding to resonate with a new, design-focused clientele.

Creating a Website for the New Identity

Aligning Digital Presence with Rebranding: A critical step in their transformation was developing a new website. This platform needed to match their fresh identity and appeal to interior designers, combining aesthetic appeal with functional design resources.

Boosting Brand Awareness and Engagement

Expanding Visibility and Connections: With these changes, Style Timber aimed to increase brand awareness in a competitive market and enhance engagement with potential clients, focusing on marketing strategies that highlight their expertise in timber flooring.

Style Timber Floor X Skyfield Co

Solution

Designing a Website for Interior Designers

Highlighting Style Timber’s Unique Appeal: Our mission is to craft a website for Style Timber that captivates interior designers. We’re focusing on stunning visuals that showcase their identity and aesthetic, making them the first choice for innovative flooring solutions.

Revitalizing Style Timber’s Visuals

Enhancing Market Presence Through Imagery: To stand out, we’re re-photographing Style Timber’s projects and providing mood boards for future shoots. This approach aims to distinguish them in a competitive market with striking visuals.

Website Design: Elegance Meets Brand Identity

Reflecting Premium Quality: The new website will embody sophistication with a design that reflects Style Timber’s premium brand. It will feature a color scheme of natural earth tones, ensuring the layout resonates with elegance and high quality.

Style Timber Floor X Skyfield Co

Boosting Style Timber’s Brand on Social Media

Eye-Catching Campaigns on Facebook and Instagram: Style Timber is hitting the social media scene hard! We at Skyfield are launching engaging campaigns on Facebook and Instagram, aiming to turn every like and enquiry into a direct line to their awesome website and inbox.

Perfecting Ads for Maximum Engagement

Finding the Winning Formula: After a lot of experimenting with colours, styles, and images, we’ve found the magic formula. We know exactly what types of ads grab our audience’s attention and keep them coming back for more.

Style Timber Floor X Skyfield Co
Style Timber Floor X Skyfield Co
Style Timber Floor X Skyfield Co

Outcome

Refreshing Style Timber’s Online Image

Revamped Photography for Standout Appeal: We’ve re-photographed Style Timber’s projects and provided mood boards for future shoots, ensuring their online presence really shines and sets them apart.

Crafting a Website True to Style Timber’s Brand

Elegant Design Meets Natural Tones: The new website will mirror Style Timber’s brand ethos with a sophisticated layout and earthy color scheme, highlighting their premium quality.

Boosting Style Timber’s Brand on Social Media

Eye-Catching Campaigns on Facebook and Instagram: Style Timber is hitting the social media scene hard! We at Skyfield are launching engaging campaigns on Facebook and Instagram, aiming to turn every like and enquiry into a direct line to their awesome website and inbox.

Perfecting Ads for Maximum Engagement

Finding the Winning Formula: After a lot of experimenting with colors, styles, and images, we’ve found the magic formula. We know exactly what types of ads grab our audience’s attention and keep them coming back for more.

Style Timber Floor X Skyfield Co

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Sheela Spa

Sheela Spa

Brand Identity

Website

Strategy

Sheela Spa

Authentic Chinese massage for new generations

Sheela Spa is based in Sydney using secret Chinese massaging techniques to offer their customers the most authentic and immersive experience. But the branding and website fell short of capturing the true essence of their services. So they turned to Skyfield Co for help.

Sheela Spa: Work by Skyfield Co

Solution

In our workshop section, we agreed upon a goal that is to create an irresistible resort-like atmosphere that would transport customers to a state of blissful relaxation. And we delivered a minimalist and high-end resort-style design to visualise the sense of blissful and relaxation.

Sheela Spa Logo: Work by Skyfield Co
Sheela Spa Colour: Work by Skyfield Co
Sheela Spa Website by SKYFIELD CO
Sheela Spa: Work by Skyfield Co
Sheela Spa: Work by Skyfield Co

Outcome

The results of our work with a recent client were simply stunning. Our team flawlessly embodied their brand vision in the design of their website. As a result, the client witnessed more than a 2012% surge in website traffic, which is a tremendous accomplishment.

Additionally, there was a 56% hike in appointment reservations, indicating a significant increase in interest from potential customers. Moreover, we are pleased to report that there has been a 28% increase in repeat customers availing our services. This demonstrates the effectiveness of our strategies in creating a strong brand presence and fostering customer loyalty.

Our team at Skyfield Co takes pride in delivering exceptional results to our clients. We strive to provide top-notch services that help businesses achieve their branding and marketing objectives. With our expertise and commitment to excellence, we can help your business thrive in today’s competitive market.

Sheela Spa: Work by Skyfield Co

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Master Yan

Master Yan

Brand Identity

Website

Strategy

Master Yan

Yan Meixi, the only Gaogong master in Australia with official registration to perform various Taoist rituals. Sydney’s most trusted master of Feng Shui

The branding project involves helping Taoism Master Yan expand her impact, particularly among younger generations who seek information primarily on the internet. The main problem identified in the workshop is that the theories of Taoism are extremely complex, and there is a lack of information written in modern language.

The proposed solution is to develop a modern brand identity that is relevant to the target market and a website with a clear structure and simple language to explain what Taoism is and what Master Yan does. The goal is to make information about Taoism and Gaogong more accessible to a wider audience.

Master Yan: Work by Skyfield Co

Solution

With a clear goal in mind, a new logo was designed using calligraphy to maintain the root of Taoism. Typefaces were also carefully selected to ensure they fit with the brand identity and were highly readable on both print and digital platforms.

The website was designed with a clear structure, with three main sections: What Taoism is, What Taoism does, and What Master Yan can do for you. This was done to provide visitors with a simple and easy-to-understand overview of the brand, the philosophy of Taoism, and the services provided by Master Yan.

Master Yan Logo: Work by Skyfield Co
Master Yan Website: Work by Skyfield Co
Master Yan Website: Work by Skyfield Co
Master Yan Logo Mockup: Work by Skyfield Co
Master Yan: Work by Skyfield Co
Master Yan Event: Work by Skyfield Co

Outcome

The results were astounding. After launching the new identity and website, Master Yan’s students tripled. Her first New Year gala was a resounding success, with 450 seats fully attended. The second Taoism New Year gala event saw over 1000 attendees, making it one of the most popular events of the year. Master Yan’s brand identity helped her soar beyond her limitations and connect with a broader audience, making her a renowned figure in the Taoism community.

Master Yan Event: Work by Skyfield Co
Master Yan Event: Work by Skyfield Co

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HSH

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Home Sweet Home

Home Sweet Home is a certified NDIS service provider that primarily serves disabled individuals. However, when the owner planned to do some marketing activities before establishing the brand, she encountered a significant issue – she struggled to find a place to start.

The  designer provided her with a dozen design options, but unfortunately, she did not like any of them. She found herself repeating her wants and needs from one option to another. The owner believed that it would be impossible to grow her business under these circumstances.

HSH: Work by Skyfield Co

Solution

She had a strong belief that individuals should live their best life, regardless of their personal physical, mental, and social situations. Additionally, she felt that she had a lot to offer to society, especially individuals who required personalized support. However, she struggled to find a starting point for marketing activities before establishing the brand.

The designer presented her with a dozen design options, but unfortunately, she did not fall in love with any of them. Most of the time, she had to repeat her wants and needs to the designer, which made her believe that it was impossible to grow her business under these circumstances.

However, after taking the time to understand her mission and passion, we created a brand identity with a compelling brand message, which we quickly implemented onto the first version of the website. Equipped with a well-designed brand guideline, she could refer to it whenever she needed. She was amazed that all she did was express her passion and wishes in three conversations, and the Skyfield Co team turned those words into a well-designed brand asset, a live website, and a representable business image in just two months.

HSH Logo Mockup: Work by Skyfield Co
HSH Logo Mockup: Work by Skyfield Co
HSH Logo Mockup: Work by Skyfield Co
HSH Logo Mockup: Work by Skyfield Co

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