No.1 Church St

No.1 Church St

Brand Identity

Website

Strategy

No.1 Church St

No.1 Church St is an off-the-plan property project and locates at 1 church St, Dubbo, NSW.

The developer took the challenge and pioneered themselves to offer a high-end property for the Dubbo community, and their background is not in the property development industry and the local residents get used to buying an existing home which gives them a strong sense of touch and feel, rather than an off-plan project.

The developer failed twice to launch this project before they reached us. We needed to do proper brand work and deeper market research to gain the marketplace’s trust.

No.1 Church St: Work by Skyfield Co

Solution

Skyfield’s team member drove 5 hours to the site and stayed there for a week to experience the local lifestyle, including food, events, weekend markets, culture, and community events. With a deep understanding, it was apparent that the local community needs an iconic living with the concept of the ultimate blend of the city of country life. The brand creativity started from maximum simplicity with a sense of elegance to a detailed explanation of each part of the building, which demonstrated how nature flows inside of the building and allows the country-style life to continue in a modern building.

No.1 Church St Logo: Work by Skyfield Co
No.1 Church St Campaign: Work by Skyfield Co
No.1 Church St Campaign: Work by Skyfield Co
No.1 Church St Campaign: Work by Skyfield Co
No.1 Church St Campaign: Work by Skyfield Co

A 5-week meaningful teaser campaign commenced with the word “Aspire” and grew into “Aspire to live”, then “Aspire to live in No.1… ”, finally revealing the project itself. The curiosity made everyone who saw the advertisement follow in our footsteps and wait for the following updates. Most of the target audiences in the town talked about what it would be like in the first few weeks of the teaser campaign.

No.1 Church St Campaign: Work by Skyfield Co

Outcome

Penthouses sold on the first day

100%

Three bedrooms sold in the first two weeks

70%

Hot leads in a 5-week teaser campaign for 72 apartments

320+

No.1 Church St Campaign: Work by Skyfield Co
No.1 Church St Outdoor Ad: Work by Skyfield Co
No.1 Church St Outdoor Ad: Work by Skyfield Co

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Amberstone

Amberstone

Brand Identity

Website

Strategy

Amberstone

Construction

The team at Amberstone Group started their business in 2019 by building a project home for land and house development. They soon grew in size and began investing in more extensive and ambitious developments. However, they soon realised that they needed to establish a brand to grow and quickly find their niche in the market.

With this in mind, the team conducted a productive workshop to help them establish their brand. During the workshop, they realised that their goals were much larger than what they were currently able to deliver. This was a critical realization, and it helped them to understand the challenges that lay ahead and what they needed to do to achieve their goals.

The team identified several key areas where they needed to focus to achieve their goals. First, they needed to invest in the right technology to improve their operations and deliver more substantial and ambitious projects. Second, they needed to improve their marketing efforts to establish their brand and attract more customers. Finally, they needed to focus on building a strong team with the right expertise to help them achieve their goals.

To achieve these objectives, the team put together a comprehensive plan that included timelines and budgets. They also developed a set of key performance indicators (KPIs) to track their progress and measure their success.

Amberstone: Work by Skyfield Co

Solution

It is not a good idea to nail down a company’s niche too quickly without self-realisation and market penetration. The solution was to keep three divisions – development, home building, and investment – for another two years while proactively reaching the market and closely monitoring their products and market reorganisation.

In August of 2022, Amberstone Group realised they were skilled at building customised boutique homes for high-end market home occupiers. They also realised that the current website structure no longer served their refined vision. Skyfield Co. team again refined the website structure and message according to the company’s growth.

The new website will be released very soon, beginning in 2023.

Amberstone Logo: Work by Skyfield Co
Amberstone Logo Mockup: Work by Skyfield Co
Amberstone Business Card: Work by Skyfield Co
Amberstone Letterhead: Work by Skyfield Co
Amberstone Website: Work by Skyfield Co

Outcome

New boutique home projects in the last 2 years

12

A well-established team

1

Clear future mission for

5 years

Amberstone: Work by Skyfield Co

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Sunshine Gardens

Sunshine Gardens

Brand Identity

Website

Sunshine Gardens

Sunshine Gardens was an exclusive resort chain in natural suburbs yet conveniently located to all major amenities in both Brisbane and NSW.

Sunshine Gardens embarked on the fourth resort at the tableland, Atherton, where 80 kilometres to the southwest of Cairns.

The team were expected to get the project brand done in a short period. Teamwork started with researching the local area to craft the project personalities before the brand identity was crafted, and the owner’s unique business vision moved the team to do the job beyond the expectation who agreed that it will be more beneficial and practical for more Australian domestic travellers than other resort offers. It needs the better brand awareness and strong brand consistency across current and future resorts which is super critical to the business growth to the next level.

Sunshine gardens resort
Sunshine gardens resort Property brochure by Skyfield Co

Solution for Sunshine Gardens

Three existing resorts are two Queensland’s resorts, Cairns one and the lakes, and one NSW’s resort, the Bourke Resort, which were rebranded under one brand umbrella, Sunshine Gardens. The branded house principle works perfected for a family-owned business which could save tremendous effort to market one brand rather than three brand.

More importantly, the new project, Atherton resort, has hotel rooms and 76 homes. The 76 homes need to be sold as off-plan houses and land packages to investors from all over Australia. The new way ensures Atherton projects to borrow massive power from three existing resorts, which demonstrates the business history and gains the vast trust of investors for future security.

Sunshine gardens resort Property Branding by Skyfield Co
Sunshine gardens resort Property Branding by Skyfield Co
Sunshine gardens resort Property Branding by Skyfield Co
Sunshine gardens resort Property brochure by Skyfield Co
Sunshine gardens resort Property brochure by Skyfield Co
Sunshine gardens resort Property brochure by Skyfield Co
Sunshine gardens resort Property Branding by Skyfield Co

Outcome of Sunshine Gardens

Group Sales increased by

40%

House and land sold before official released

20%

Returned customer increased by

46%

Sunshine gardens resort website by Skyfield Co
Skyfield Co Work: Sunshine Gardens
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Double Space

Double Space

Brand Identity

Website

Strategy

Double Space

An Australian real estate development and investment group.

Double Space’s long-term vision is to establish itself as an investment business in the property industry. However, their first project was an immediate request to release a newly renovated warehouse as a professional workspace. In order to achieve this, the look and feel of the brand needed to represent a working space while remaining extendable for future property development projects.

When Double Space initially launched, the business name did not include any property-related elements. As a result, the challenge was to add these elements without introducing too many new elements to the brand. The previous design agency failed to accomplish this task before we took over, which means that our success would turn an unhappy customer into a happy one.

In order to overcome this challenge, we conducted extensive research and analysis to find a solution that would work. After several brainstorming sessions and consultations with the Double Space team, we were able to incorporate the necessary property-related elements into the brand without compromising its simplicity and clarity.

By doing so, we not only met the immediate needs of the first project but also set the foundation for future growth and development. Double Space now has a brand that can represent both its current and future business ventures in the property industry.

Double Space: Work by Skyfield Co

Solution

In the real estate industry, simplicity is vital, and location is one of the most crucial factors. Meanwhile, Double Space acknowledges this and has made location the most unique design element at the center of their brand’s initial letter D.

This design choice signifies Double Space’s dedication to optimising each project based on its geographical location, considering each area’s unique features. By doing so, they ensure that their developments blend seamlessly into their surroundings.

Double Space Logo: Work by Skyfield Co
Double Space Logo: Work by Skyfield Co
Double Space: Work by Skyfield Co
Double Space Mockup: Work by Skyfield Co
Double Space Mockup: Work by Skyfield Co
Double Space Website: Work by Skyfield Co

Outcome

Systemically brand identity completed in

4 weeks

Project Gain

2

Warehouses leased out in 6 months.

4600 sqm

Double Space Mockup: Work by Skyfield Co
Double Space: Work by Skyfield Co

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SYI

SYI

Brand Identity

Strategy

SYI

Real Estate

SYI has experienced significant growth over time. It started as a one-man operation, but it has since evolved into a team-structured business. As part of this growth, a new office will be opened soon.

However, the original brand’s look and feel no longer supports the company’s current stage of growth. To overcome this challenge, the company needs an updated and strong brand image. This new image will be critical in helping SYI to meet the demands of the new stage of growth.

One of the primary challenges that SYI will face is attracting new team members. With a strong brand image, SYI can better communicate its values and mission to potential hires, which can help to attract more talent.

Another challenge that SYI will face is gaining more high-end property projects from developers. With a strong brand image, the company can demonstrate its expertise and credibility in the industry, which can make it more attractive to developers.

Finally, SYI needs to enhance its market authority to sell more properties. By developing a strong brand image, the company can improve its reputation in the market, which can help to drive more sales.

SYI Real Estate: Work by Skyfield Co

Solution

A brand new brand style guide has been created. This guide includes important elements such as the logo, color scheme, and typography. In addition to these visual components, the brand style guide also features key brand messages, the brand story, and explanations of the services offered.

This new brand identity is applied to every aspect of the company. From the inside of the office to the open house, customers can expect a consistent and systematic brand experience. By implementing this guide, the company aims to create a stronger connection with customers and ensure that everyone understands what the brand represents.

To further support the brand, a set of sales tools has been developed. These tools focus on key touch points and help to demonstrate the meaning behind the slogan “strive for excellence.” The tools also help to enhance the customer experience and provide a better understanding of the brand’s values and mission.

Overall, the brand style guide and sales tools are important components of the company’s branding strategy. They help to create a cohesive and consistent image, which can lead to increased customer loyalty and brand recognition.

SYI Real Estate Mockup: Work by Skyfield Co
SYI Real Estate Mockup: Work by Skyfield Co
SYI Real Estate Mockup: Work by Skyfield Co

Outcome

Sales increased by

40%

Team confidence increased by

68.5%

Projects gain in a year

5

SYI Real Estate Mockup: Work by Skyfield Co

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Sheela Spa

Sheela Spa

Brand Identity

Website

Strategy

Sheela Spa

Authentic Chinese massage for new generations

Sheela Spa is based in Sydney using secret Chinese massaging techniques to offer their customers the most authentic and immersive experience. But the branding and website fell short of capturing the true essence of their services. So they turned to Skyfield Co for help.

Sheela Spa: Work by Skyfield Co

Solution

In our workshop section, we agreed upon a goal that is to create an irresistible resort-like atmosphere that would transport customers to a state of blissful relaxation. And we delivered a minimalist and high-end resort-style design to visualise the sense of blissful and relaxation.

Sheela Spa Logo: Work by Skyfield Co
Sheela Spa Colour: Work by Skyfield Co
Sheela Spa Website by SKYFIELD CO
Sheela Spa: Work by Skyfield Co
Sheela Spa: Work by Skyfield Co

Outcome

The results of our work with a recent client were simply stunning. Our team flawlessly embodied their brand vision in the design of their website. As a result, the client witnessed more than a 2012% surge in website traffic, which is a tremendous accomplishment.

Additionally, there was a 56% hike in appointment reservations, indicating a significant increase in interest from potential customers. Moreover, we are pleased to report that there has been a 28% increase in repeat customers availing our services. This demonstrates the effectiveness of our strategies in creating a strong brand presence and fostering customer loyalty.

Our team at Skyfield Co takes pride in delivering exceptional results to our clients. We strive to provide top-notch services that help businesses achieve their branding and marketing objectives. With our expertise and commitment to excellence, we can help your business thrive in today’s competitive market.

Sheela Spa: Work by Skyfield Co

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Master Yan

Master Yan

Brand Identity

Website

Strategy

Master Yan

Yan Meixi, the only Gaogong master in Australia with official registration to perform various Taoist rituals. Sydney’s most trusted master of Feng Shui

The branding project involves helping Taoism Master Yan expand her impact, particularly among younger generations who seek information primarily on the internet. The main problem identified in the workshop is that the theories of Taoism are extremely complex, and there is a lack of information written in modern language.

The proposed solution is to develop a modern brand identity that is relevant to the target market and a website with a clear structure and simple language to explain what Taoism is and what Master Yan does. The goal is to make information about Taoism and Gaogong more accessible to a wider audience.

Master Yan: Work by Skyfield Co

Solution

With a clear goal in mind, a new logo was designed using calligraphy to maintain the root of Taoism. Typefaces were also carefully selected to ensure they fit with the brand identity and were highly readable on both print and digital platforms.

The website was designed with a clear structure, with three main sections: What Taoism is, What Taoism does, and What Master Yan can do for you. This was done to provide visitors with a simple and easy-to-understand overview of the brand, the philosophy of Taoism, and the services provided by Master Yan.

Master Yan Logo: Work by Skyfield Co
Master Yan Website: Work by Skyfield Co
Master Yan Website: Work by Skyfield Co
Master Yan Logo Mockup: Work by Skyfield Co
Master Yan: Work by Skyfield Co
Master Yan Event: Work by Skyfield Co

Outcome

The results were astounding. After launching the new identity and website, Master Yan’s students tripled. Her first New Year gala was a resounding success, with 450 seats fully attended. The second Taoism New Year gala event saw over 1000 attendees, making it one of the most popular events of the year. Master Yan’s brand identity helped her soar beyond her limitations and connect with a broader audience, making her a renowned figure in the Taoism community.

Master Yan Event: Work by Skyfield Co
Master Yan Event: Work by Skyfield Co

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Tea Spot

Tea Spot

Brand Identity

Website

Strategy

Social Media

Tea Spot

Tea Spot is a tea shop located in the Burwood Business Centre in Sydney, Australia.

The owner of Tea Spot initially reached out to Skyfield Co because she was unhappy with her previous website designer. During our first contact listening to her concerns, we’ve learned about her high standards for this business but was unable to achieve so there’s a good reason for Skyfield Co to join the game to bring out some branding and marketing mindset.

Tea Spot: Work by Skyfield Co

Solution

We started with understanding the needs of Tea Spot’s audience, and the challenges around franchising her business, to explain what Tea Spot could provide as clear as possible one important principle is to have a clear brand message that sets them apart from others, along with a compelling visual identity.

To create a unique brand message and visual identity, Skyfield Co spent a good amount of time in the store, analyzing the business and its customers. They created a set of appealing brand messages that would influence marketing and address the issue of waiting times. As most of the tea served at Tea Spot is freshly made, customers often have to wait for their orders. The brand message emphasized that the wait was worth it, and this helped to address the issue of customer complaints about the wait time.

Outcome

A new website was built, and the new brand message was released on the website. The owner reported that complaints about waiting times had reduced significantly. Some customers even told her that they loved the new website design and feel. Skyfield Co also helped the owner to share the brand message on social media, increasing engagement and impressions.

Reach on Instagram Increased

8850%

Engagement Increased

100%

Impressions Increased

1677%

Tea Spot: Work by Skyfield Co

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Royal Pavilion

Royal Pavilion

Brand Identity

Website

Strategy

Social Media

Royal Pavilion

Royal Pavilion Seafood Restaurant is a high-end mixed Cantonese and traditional Chinese cuisine.

Discover Royal Pavilion

The Top Choice for Private Business Dining in Australia’s Chinese Community! Renowned for its luxurious Chinese dining experience, Royal Pavilion is a haven for those seeking an exclusive space for business meals. It’s not just about savoring traditional Chinese cuisine; it’s about immersing yourself in a high-end, royal Chinese environment that transports you to another world, no flight needed.

With a rich history of around five years, the Royal Pavilion team realized their fame was confined to certain circles. They saw a vast market yet to be tapped into. That’s where Skyfield stepped in, conducting thorough market analysis to pinpoint the gaps.

Skyfield Marketing team identified the most effective marketing strategies to revamp its presence, focusing on enhancing its brand, website, menu book, and social media platforms like Instagram and Facebook. Dive into the Royal dining experience and see why it’s the go-to spot for sophisticated Chinese dining in Australia!

Royal Pavilion: Work by Skyfield Co 皇庭雅聚

Solution

Boosting Brand Impact: How Skyfield’s Expertise Transformed Royal Pavilion’s Online Presence

Joining forces with Skyfield, Royal Pavilion has seen a transformation in its brand identity and messaging, striking a chord with customers and solidifying its reputation and digital footprint. The collaboration birthed the catchy brand slogan “Royal Dining Experience,” perfectly encapsulating the essence of luxury and elegance at Royal Pavilion. Drawing from market research and customer insights, we crafted a comprehensive brand narrative that truly speaks to our audience.

Skyfield Marketing took the reins in enhancing it’s online presence. The team revamped the website for a seamless, user-friendly experience, fully optimized for search engines and integrated with an innovative booking system. Our social media strategy underwent a makeover too, focusing on growing brand awareness and engagement. This included well-targeted ad campaigns and creative content development. These online initiatives bolstered Royal Pavilion’s market presence and paved the way for our exciting new venture, Royal Palace seafood restaurant. Offering traditional Yum Cha and a relaxed seafood dining atmosphere, Royal Palace also brings a unique late-night dining experience. Dive into the Royal world and witness how we redefine luxury dining!

皇庭雅聚 Royal Pavilion Website: Work by Skyfield Co
皇庭雅聚Royal Pavilion Website: Work by Skyfield Co
皇庭雅聚 Royal Pavilion Website: Work by Skyfield Co
Royal Pavilion Website: Work by Skyfield Co
皇庭雅聚 Royal Pavilion Social Media: Work by Skyfield Co

Maximizing Online Impact with Royal Pavilion Seafood Restaurant: A Seamless Social Media Strategy

Maximizing Online Impact with Royal Pavilion Seafood Restaurant: A Seamless Social Media Strategy

At Royal Pavilion Seafood Restaurant, we’re fine-tuning our social media strategy to perfectly align with our brand’s vision. By focusing on our Instagram and Facebook content, we’re ensuring a harmonious connection with our website and menu book. This strategy helps us avoid repeating the same efforts and keeps our existing audience relationships strong and unimpacted.

Skyfield Marketing team is about crafting content that resonates with the etho. Every post and every update is meticulously thought out to reflect our goals and expectations. This means we’re not just updating our marketing materials; we’re elevating them in a way that strengthens our bond with our loyal customers. Dive into the Royal Pavilion Seafood Restaurant experience on social media and see how we’re bringing luxury dining to your feed!

Outcome

New reach within five months

241.6k

New Followers

1.4k

Engaged user within five months

10.2k

皇庭雅聚 Skyfield Co Work: Royal Pavilion

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Kagoshima Master

Kagoshima Master

Brand Identity

Website

Strategy

Social Media

Kagoshima Master

Kagoshima Master is an authentic Japanese Wagyu BBQ Restaurant that originated from Osaka, Japan, in 2010.

Year Two at Kagoshima Master: The Branding Realization

Imagine it’s year two at Kagoshima Master, and the team has a lightbulb moment: branding is key to growth. But here’s the twist: their brand identity isn’t quite lining up with their prices. Picture this: prices that hint at fine dining, but a vibe that screams casual eatery. It’s a puzzle, right?

Expanding Horizons: Kagoshima Master’s Vision for a Wider Audience

The owner has big dreams: welcoming more English-speaking guests and expanding their market slice. So, what do they do? They gather for a heart-to-heart at the restaurant. The result? A breakthrough agreement.

The Rebranding Strategy: Elevating Kagoshima Master to New Heights

Now, they’re diving into a full-scale rebrand. We’re talking a total makeover: a brand identity that truly reflects their essence, spruced-up menus, a slick new website, and social media that’s on point. Plus, they’re bringing in the pros for top-notch management. It’s a fresh start for Kagoshima Master, where the brand meets ambition, and the dining experience gets even better.

Kagoshima Master: Work by Skyfield Co
Kagoshima Master: Work by Skyfield Co

Solution

Skyfield’s Strategy for Kagoshima Master: Mastering the Art of Rebranding

Skyfield stepped in with their analytical prowess to revamp the brand, the Japanese BBQ hot spot. In just the second week, they started spinning their magic. Their approach? Keep some of the original flavors in the brand to maintain that familiar feel, but add a twist to make it sleek and memorable.

The new brand identity? It’s a perfect match for their market position. Think of a website that’s not just a site but an experience – optimized for both takeaway and reservations. It’s a game-changer for online customers, lifting them to a whole new level of convenience.

Kagoshima Master: Work by Skyfield Co
Kagoshima Master: Work by Skyfield Co
Kagoshima Master: Work by Skyfield Co
Kagoshima Master: Work by Skyfield Co

But there’s more. Kagoshima Master’s social media presence got a fresh coat of paint, now focusing on the English-speaking crowd. Plus, they’re riding the waves of social trends, aligning their promotions with seasonal delicacies and cultural festivals. It’s not just about serving great food; it’s about leading the industry with style and cultural savvy. This is Kagoshima Master redefined: where tradition meets innovation and every bite tells a story.

Kagoshima Master Website: Work by Skyfield Co
Kagoshima Master Social Media: Work by Skyfield Co

Outcome

followers increased

More than

10k

impression at Dec 2023

4.5M

engagement rate increased

68.5%

New store opened in one year

1

Kagoshima Master: Work by Skyfield Co
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