GKU

GKU

Brand Identity

Website

Strategy

Social Media

GKU

GKU, an e-commerce business that specializes in ergonomic desks and accessories, faced a daunting challenge after three years of operation.

Despite their best efforts, their brand identity failed to meet their clients’ expectations, leading to a significant barrier in online conversions.

The millennial generation demanded a fresh, modern, and cutting-edge brand presence, which compelled GKU to partner with Skyfield Co.

GKU: Work by Skyfield Co
GKU: Work by Skyfield Co

Solution

To overcome this obstacle, multiple workshops with the owners and extensive market research were conducted to gain insights into this traditional yet cutting-edge product.

Professionals who use similar products in the office were interviewed to understand their experiences, and sustainability was considered in the brand identity creation process.

The minimalist style and natural colour were consistently applied to all brand elements, including the website, where the great online customer experience began.

 

GKU Logo: Work by Skyfield Co
GKU Logo Mockup: Work by Skyfield Co
GKU Logo Mockup: Work by Skyfield Co
GKU Website: Work by Skyfield Co
GKU Social Media: Work by Skyfield Co

The brand identity, which features curves representing GKU table corners, was extended to social media platforms such as Facebook and Instagram to attract more customers. GKU’s brand identity now matches their clients’ expectations, effectively promoting their products and leading to increased online conversions.

The result was a dramatic improvement in trust and professionalism in the marketplace in just three months.

Outcome

Improve trust and professionalism on the marketplace, in three months

Average engagement increased by

34,673%

Social Reach increased by

100%

New followers increased by

9,100%

GKU Logo Mockup: Work by Skyfield Co

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Home Sweet Home

Home Sweet Home is a certified NDIS service provider that primarily serves disabled individuals. However, when the owner planned to do some marketing activities before establishing the brand, she encountered a significant issue – she struggled to find a place to start.

The  designer provided her with a dozen design options, but unfortunately, she did not like any of them. She found herself repeating her wants and needs from one option to another. The owner believed that it would be impossible to grow her business under these circumstances.

HSH: Work by Skyfield Co

Solution

She had a strong belief that individuals should live their best life, regardless of their personal physical, mental, and social situations. Additionally, she felt that she had a lot to offer to society, especially individuals who required personalized support. However, she struggled to find a starting point for marketing activities before establishing the brand.

The designer presented her with a dozen design options, but unfortunately, she did not fall in love with any of them. Most of the time, she had to repeat her wants and needs to the designer, which made her believe that it was impossible to grow her business under these circumstances.

However, after taking the time to understand her mission and passion, we created a brand identity with a compelling brand message, which we quickly implemented onto the first version of the website. Equipped with a well-designed brand guideline, she could refer to it whenever she needed. She was amazed that all she did was express her passion and wishes in three conversations, and the Skyfield Co team turned those words into a well-designed brand asset, a live website, and a representable business image in just two months.

HSH Logo Mockup: Work by Skyfield Co
HSH Logo Mockup: Work by Skyfield Co
HSH Logo Mockup: Work by Skyfield Co
HSH Logo Mockup: Work by Skyfield Co

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