UGG Face

UGG Face

Website

Strategy

Social Media

UGG Face

UGG Face is one of many Australian Ugg boot manufacturers and distributors. Despite offering high-quality sheepskin boots, the company faced challenges due to intense competition in the local market, leading to a decline in their website’s conversion rate over the years.

In May 2023, Skyfield Co became UGG Face’s marketing partner, aiming to implement a fresh and effective marketing strategy. Our primary objective was to drive website traffic through social media and Google Ads while boosting sales.

In-depth research revealed that UGG Face’s product range seemed limited and somewhat outdated compared to other UGG boot brands that catered to fashion-conscious consumers. Additionally, the current website design, based on a Shopify template, did not resonate with our target audience, making it difficult to establish credibility and consumer trust. To overcome these challenges, we decided to initiate a rebranding process.

UGG Face - Marketing Work By Skyfield Marketing

Solution

Instead of focusing solely on fashionable products, we dove into the rich history of Ugg boots, which were originally designed to keep Australian westies’ feet warm during winters. Our target audience shifted towards those seeking durable and sturdy boots.

Through a comprehensive redesign, we revamped the website and social media accounts to cater specifically to the suburban working class. The new copywriting emphasised the exceptional quality of our 100% Australian-made sheepskin products. To stimulate sales, we launched innovative marketing campaigns like “buy one get one free” and “end-of-winter sale.”

UGG Face - Marketing Work By Skyfield Marketing

Outcome

The results were highly satisfactory. Total sales skyrocketed, experiencing a remarkable 698% increase compared to the previous period. Our social media efforts paid off significantly, as we witnessed an impressive 210,000% surge in traffic from those platforms. Moreover, the return customer rate also surged by an encouraging 98%.

With these impressive outcomes, UGG Face has firmly established itself as a reputable brand, gaining the trust and loyalty of its target audience while successfully standing out in the competitive market.

UGG Face - Marketing Work By Skyfield Co

Total Sales Increased

698%

Traffic Increased

210,000%

Return Customer Rate Increased

98%

UGG Face - Marketing Work By Skyfield Co

More Work

Double Space branding by Skyfield Co
Brand IdentitySocial MediaStrategyWebsite
Double Space
SYI By Skyfield Co
Brand IdentityStrategy
SYI
Master Yan By Skyfield Co
Brand IdentityGoogle AdsStrategyWebsite
Master Yan
Skyfield Co X China Airlines
Google AdsSocial MediaStrategy
China Airlines

Iron Chef

Iron Chef

Strategy

Social Media

Iron Chef Marketing By Skyfield

Historical Cantonese restaurant in Western Sydney

A Word from the Owner of Iron Chef: Skyfield’s Marketing Mastery

As the proud Owner of Iron Chef, I am astounded by the remarkable transformation Skyfield Marketing has ushered in for our brand and sales. Their extensive services, ranging from SEO mastery to the intricacies of paid ads and dynamic social media marketing, have catapulted our brand visibility and customer traffic. Impressively, one of their campaigns alone ushered in an influx of over 22,000 customers to our new store within a mere four weeks, a testament to their proficiency and the profound impact they’ve had on our business. For anyone seeking potent marketing strategies with tangible outcomes, Skyfield stands unrivaled.

Skyfield Marketing X Iron Chef 5

Solution

The Iron Chef Saga: A Tale of Resilience and Growth

Embark on the extraordinary saga of Iron Chef, a culinary gem within the Chinese seafood scene of Western Sydney. With 18 years of crafting delectable experiences, our vision grew to encompass a second location in Bonnyrigg, a short journey from our original haven. Initially, the road was fraught with challenges. The new venture faced a daunting battle for attention amidst a sea of competitors, edging perilously close to failure. At this critical juncture, Skyfield Marketing’s expertise was our beacon of hope, illuminating our path during our inaugural anniversary celebrations.

Anniversary Campaign: A Strategic Turnaround

Subsequently, Skyfield Marketing embarked on a deep dive into our storied past, unearthing the prestigious accolades adorning our original location. Recognizing Western Sydney’s appetite for authentic yum cha—a desire particularly pronounced within the Vietnamese community—they orchestrated an ingenious campaign to commemorate “Iron Chef Bonnyrigg’s 1st Anniversary.” This campaign was far from ordinary; it was revolutionary. Offering substantial discounts, we captured the imagination of our audience and ignited growth.

 
Skyfield Marketing X Iron Chef

Revitalizing Our Space: The Skyfield Strategy

Moreover, the new establishment, mirroring the aesthetic charm of our flagship location, boasted an extraordinary feature—a breathtaking Chinese-style double-opening decorative wall. This architectural marvel became the focal point of our promotional endeavors with Skyfield, distinguishing our new location in a saturated marketplace. Their strategic acumen encompassed a layered marketing approach that blended digital sophistication with grassroots outreach. They identified critical areas ripe for enhancement: our Bonnyrigg store required a touch of warmth and allure. It lacked the necessary local allure and compelling offerings for first-time patrons. Skyfield adeptly turned these potential setbacks into golden opportunities, infusing our space with vibrancy and warmth.

Building Momentum: The Promotional Wave

With precision, Skyfield launched an electrifying online campaign—a four-week teaser that generated palpable excitement, seamlessly transitioning into another four weeks of fervent promotion. This included a staggering 50% discount on selected culinary delights, sparking unprecedented enthusiasm.

 
Skyfield Marketing X Iron Chef

A Digital Destination: Iron Chef’s New Website

But their vision didn’t halt there. Skyfield’s ingenuity gave birth to a stellar website, a platform celebrating our storied legacy and extending even more exclusive discounts for our new store. This digital domain became a magnet for both loyal and new patrons, a testament to Skyfield’s innovative spirit.

The Journey Continues A Bright Future Ahead

As we forge ahead, the narrative of Iron Chef Bonnyrigg continues to be one of excitement and prosperity. The future beams with promise, a horizon we eagerly invite you to explore alongside us. With Skyfield Marketing’s guidance, we’ve transcended mere survival—we are a flourishing legacy. We invite you to visit and immerse yourself in the enchantment of our culinary offerings. The magic awaits at Iron Chef Bonnyrigg!

Outcome

The number of customers visited during the campaign.

22,000+

Paid Ad impressions increased

1,400%

Engagement increased

887.5%

More Work

SYI By Skyfield Co
Brand IdentityStrategy
SYI
Sheela Spa By Skyfield Co
Brand IdentityStrategyWebsite
Sheela Spa
Experience Hong Kong: Work By Skyfield Marketing
Social MediaStrategy
Experience Hong Kong
Style Timber Floor X Skyfield Marketing Web Design Agency
Social MediaStrategyWebsite
Style Timber

China Airlines

China Airlines

Brand Identity

Strategy

Social Media

China Airlines

New and Familiar

In April 2023, we partnered with China Airlines Australia/New Zealand to conduct social media operations. After a series of workshops, we reached a consensus to achieve two goals: brand awareness and localisation.

Skyfield Marketing X China Airlines

Solution

Before commencing work, we conducted in-depth research on the company background and the Airline scene in Australia, and after understanding the cultural differences between Taiwan and Australia, we began formulating strategies. The first problem to solve was the language difference. China Airlines’ initial strategy was to directly translate social media content from their Taiwan headquarters and post it on their overseas accounts, but the effect was not ideal. The main reason for this was the difference in reading habits caused by cultural differences.

The square shape of Chinese characters makes them easily recognisable in images, allowing for more text information to be presented in the image. However, this is not the case for English fonts, meaning the audience will get lost easier. Therefore, after obtaining promotional content, we first needed to streamline all information, summarise core benefits and pain points in one sentence, focus on using images to produce emotional connections to deepen brand impressions, and supplement with effective and concise text explanations. This small change significantly improved China Airlines’ post-performance.

Skyfield Co X China Airlines

In addition to design, we also worked with China Airlines Australian team to develop localised content, including following the trend of Vivid Sydney to promote cabin atmosphere lighting, publishing a tourism series call the CI Flight Squad with tailor-making cartoon characters inspired by New Zealand and Australian birds, further strengthening the content’s local characteristics.

Skyfield Marketing X China Airlines
Skyfield Co X China Airlines

Outcome

As a marketing company in Australia, we have a natural advantage in accurately understanding the local market. We can accurately convey emotional and value information in strategy and design, and since our collaboration, China Airlines’ social media performance has significantly improved.

Highest reach on a post, compared with median post reach higher by

2,132%

Paid Ad impressions increased

5,400%

Facebook reach increased

207.8%

Testimonial

China Airlines Logo

China Airlines Australia/New Zealand is proud to have partnered with Skyfield Co. for our social media operations since April 2023. Our collaboration was marked by innovative strategies and tangible results, with Skyfield Co. helping us focus on brand awareness and localisation.

Skyfield Co. impressed us with their market insight and localised content, notably the ‘CI Flight Squad’ series and their unique promotion during Vivid Sydney. The use of tailor-made cartoon characters inspired by local bird species resonated strongly with our audience.

We wholeheartedly endorse Skyfield Co.’s services. Their understanding of local markets and ability to create engaging content has enhanced our social media presence significantly.”

Weikai

China Airlines

More Work

SYI By Skyfield Co
Brand IdentityStrategy
SYI
Amberstone Group by Skyfield Co
Brand IdentityStrategyWebsite
Amberstone
Royal Pavilion
Brand IdentityGoogle AdsSocial MediaStrategyWebsite
Royal Pavilion
Skyfield Marketing X Iron Chef
Google AdsSocial MediaStrategy
Iron Chef

Master Yan

Master Yan

Brand Identity

Website

Strategy

Master Yan

Yan Meixi, the only Gaogong master in Australia with official registration to perform various Taoist rituals. Sydney’s most trusted master of Feng Shui

The branding project involves helping Taoism Master Yan expand her impact, particularly among younger generations who seek information primarily on the internet. The main problem identified in the workshop is that the theories of Taoism are extremely complex, and there is a lack of information written in modern language.

The proposed solution is to develop a modern brand identity that is relevant to the target market and a website with a clear structure and simple language to explain what Taoism is and what Master Yan does. The goal is to make information about Taoism and Gaogong more accessible to a wider audience.

Master Yan: Work by Skyfield Co

Solution

With a clear goal in mind, a new logo was designed using calligraphy to maintain the root of Taoism. Typefaces were also carefully selected to ensure they fit with the brand identity and were highly readable on both print and digital platforms.

The website was designed with a clear structure, with three main sections: What Taoism is, What Taoism does, and What Master Yan can do for you. This was done to provide visitors with a simple and easy-to-understand overview of the brand, the philosophy of Taoism, and the services provided by Master Yan.

Master Yan Logo: Work by Skyfield Co
Master Yan Website: Work by Skyfield Co
Master Yan Website: Work by Skyfield Co
Master Yan Logo Mockup: Work by Skyfield Co
Master Yan: Work by Skyfield Co
Master Yan Event: Work by Skyfield Co

Outcome

The results were astounding. After launching the new identity and website, Master Yan’s students tripled. Her first New Year gala was a resounding success, with 450 seats fully attended. The second Taoism New Year gala event saw over 1000 attendees, making it one of the most popular events of the year. Master Yan’s brand identity helped her soar beyond her limitations and connect with a broader audience, making her a renowned figure in the Taoism community.

Master Yan Event: Work by Skyfield Co
Master Yan Event: Work by Skyfield Co

More Work

GKU branding by Skyfield Co
Brand IdentitySocial MediaStrategyWebsite
GKU
Tea Spot: Work by Skyfield Co
Brand IdentitySocial MediaStrategyWebsite
Tea Spot
Double Space branding by Skyfield Co
Brand IdentitySocial MediaStrategyWebsite
Double Space
Amberstone Group by Skyfield Co
Brand IdentityStrategyWebsite
Amberstone

Royal Pavilion

Royal Pavilion

Brand Identity

Website

Strategy

Social Media

Royal Pavilion

Royal Pavilion Seafood Restaurant is a high-end mixed Cantonese and traditional Chinese cuisine.

Discover Royal Pavilion

The Top Choice for Private Business Dining in Australia’s Chinese Community! Renowned for its luxurious Chinese dining experience, Royal Pavilion is a haven for those seeking an exclusive space for business meals. It’s not just about savoring traditional Chinese cuisine; it’s about immersing yourself in a high-end, royal Chinese environment that transports you to another world, no flight needed.

With a rich history of around five years, the Royal Pavilion team realized their fame was confined to certain circles. They saw a vast market yet to be tapped into. That’s where Skyfield stepped in, conducting thorough market analysis to pinpoint the gaps.

Skyfield Marketing team identified the most effective marketing strategies to revamp its presence, focusing on enhancing its brand, website, menu book, and social media platforms like Instagram and Facebook. Dive into the Royal dining experience and see why it’s the go-to spot for sophisticated Chinese dining in Australia!

Royal Pavilion: Work by Skyfield Co 皇庭雅聚

Solution

Boosting Brand Impact: How Skyfield’s Expertise Transformed Royal Pavilion’s Online Presence

Joining forces with Skyfield, Royal Pavilion has seen a transformation in its brand identity and messaging, striking a chord with customers and solidifying its reputation and digital footprint. The collaboration birthed the catchy brand slogan “Royal Dining Experience,” perfectly encapsulating the essence of luxury and elegance at Royal Pavilion. Drawing from market research and customer insights, we crafted a comprehensive brand narrative that truly speaks to our audience.

Skyfield Marketing took the reins in enhancing it’s online presence. The team revamped the website for a seamless, user-friendly experience, fully optimized for search engines and integrated with an innovative booking system. Our social media strategy underwent a makeover too, focusing on growing brand awareness and engagement. This included well-targeted ad campaigns and creative content development. These online initiatives bolstered Royal Pavilion’s market presence and paved the way for our exciting new venture, Royal Palace seafood restaurant. Offering traditional Yum Cha and a relaxed seafood dining atmosphere, Royal Palace also brings a unique late-night dining experience. Dive into the Royal world and witness how we redefine luxury dining!

皇庭雅聚 Royal Pavilion Website: Work by Skyfield Co
皇庭雅聚Royal Pavilion Website: Work by Skyfield Co
皇庭雅聚 Royal Pavilion Website: Work by Skyfield Co
Royal Pavilion Website: Work by Skyfield Co
皇庭雅聚 Royal Pavilion Social Media: Work by Skyfield Co

Maximizing Online Impact with Royal Pavilion Seafood Restaurant: A Seamless Social Media Strategy

Maximizing Online Impact with Royal Pavilion Seafood Restaurant: A Seamless Social Media Strategy

At Royal Pavilion Seafood Restaurant, we’re fine-tuning our social media strategy to perfectly align with our brand’s vision. By focusing on our Instagram and Facebook content, we’re ensuring a harmonious connection with our website and menu book. This strategy helps us avoid repeating the same efforts and keeps our existing audience relationships strong and unimpacted.

Skyfield Marketing team is about crafting content that resonates with the etho. Every post and every update is meticulously thought out to reflect our goals and expectations. This means we’re not just updating our marketing materials; we’re elevating them in a way that strengthens our bond with our loyal customers. Dive into the Royal Pavilion Seafood Restaurant experience on social media and see how we’re bringing luxury dining to your feed!

Outcome

New reach within five months

241.6k

New Followers

1.4k

Engaged user within five months

10.2k

皇庭雅聚 Skyfield Co Work: Royal Pavilion

More Work

Sheela Spa By Skyfield Co
Brand IdentityStrategyWebsite
Sheela Spa
Royal Pavilion
Brand IdentityGoogle AdsSocial MediaStrategyWebsite
Royal Pavilion
GKU branding by Skyfield Co
Brand IdentitySocial MediaStrategyWebsite
GKU
No1 Church street by skyfield co
Brand IdentityStrategyWebsite
No.1 Church St

Kagoshima Master

Kagoshima Master

Brand Identity

Website

Strategy

Social Media

Kagoshima Master

Kagoshima Master is an authentic Japanese Wagyu BBQ Restaurant that originated from Osaka, Japan, in 2010.

Year Two at Kagoshima Master: The Branding Realization

Imagine it’s year two at Kagoshima Master, and the team has a lightbulb moment: branding is key to growth. But here’s the twist: their brand identity isn’t quite lining up with their prices. Picture this: prices that hint at fine dining, but a vibe that screams casual eatery. It’s a puzzle, right?

Expanding Horizons: Kagoshima Master’s Vision for a Wider Audience

The owner has big dreams: welcoming more English-speaking guests and expanding their market slice. So, what do they do? They gather for a heart-to-heart at the restaurant. The result? A breakthrough agreement.

The Rebranding Strategy: Elevating Kagoshima Master to New Heights

Now, they’re diving into a full-scale rebrand. We’re talking a total makeover: a brand identity that truly reflects their essence, spruced-up menus, a slick new website, and social media that’s on point. Plus, they’re bringing in the pros for top-notch management. It’s a fresh start for Kagoshima Master, where the brand meets ambition, and the dining experience gets even better.

Kagoshima Master: Work by Skyfield Co
Kagoshima Master: Work by Skyfield Co

Solution

Skyfield’s Strategy for Kagoshima Master: Mastering the Art of Rebranding

Skyfield stepped in with their analytical prowess to revamp the brand, the Japanese BBQ hot spot. In just the second week, they started spinning their magic. Their approach? Keep some of the original flavors in the brand to maintain that familiar feel, but add a twist to make it sleek and memorable.

The new brand identity? It’s a perfect match for their market position. Think of a website that’s not just a site but an experience – optimized for both takeaway and reservations. It’s a game-changer for online customers, lifting them to a whole new level of convenience.

Kagoshima Master: Work by Skyfield Co
Kagoshima Master: Work by Skyfield Co
Kagoshima Master: Work by Skyfield Co
Kagoshima Master: Work by Skyfield Co

But there’s more. Kagoshima Master’s social media presence got a fresh coat of paint, now focusing on the English-speaking crowd. Plus, they’re riding the waves of social trends, aligning their promotions with seasonal delicacies and cultural festivals. It’s not just about serving great food; it’s about leading the industry with style and cultural savvy. This is Kagoshima Master redefined: where tradition meets innovation and every bite tells a story.

Kagoshima Master Website: Work by Skyfield Co
Kagoshima Master Social Media: Work by Skyfield Co

Outcome

followers increased

More than

10k

impression at Dec 2023

4.5M

engagement rate increased

68.5%

New store opened in one year

1

Kagoshima Master: Work by Skyfield Co
Kagoshima Master Mockup: Work by Skyfield Co
Kagoshima Master Mockup: Work by Skyfield Co

More Work

Amberstone Group by Skyfield Co
Brand IdentityStrategyWebsite
Amberstone
Skyfield Co X China Airlines
Google AdsSocial MediaStrategy
China Airlines
Tea Spot: Work by Skyfield Co
Brand IdentitySocial MediaStrategyWebsite
Tea Spot
Kagoshima Master By Skyfield Co
Brand IdentityGoogle AdsSocial MediaStrategyWebsite
Kagoshima Master