Property Choice

Property Choice

Website

Strategy

Property Choice: A Modern Real Estate Website Designed for Growth

Property Choice is a trusted real estate agency specialising in property management and sales. Committed to guiding clients through every step of their real estate journey, the agency needed a high-performing real estate agent website that would enhance its digital presence, streamline property searches, and generate more leads.

Visit Website

The Challenge

In a competitive industry, a property agent website must be visually appealing, easy to navigate, and optimised for conversions. Property Choice needed a custom real estate website that showcased available properties, simplified inquiries, and reflected their brand values. Additionally, the agency required a real estate website design and build solution that seamlessly integrated lead generation tools and digital marketing strategies.

Solution

Skyfield Marketing developed a modern real estate agency website that not only enhances user experience but also strengthens Property Choice’s brand authority.

Key Enhancements:

Custom Property Listings – A visually engaging and mobile-friendly property showcase that allows visitors to browse and filter available listings with ease.
Integrated Lead Generation Tools – We designed user-friendly contact forms for sales and rental appraisals, making it simple for clients to inquire about properties.
SEO-Optimised Real Estate Website – The site was built with SEO best practices, improving search rankings for key terms such as property agent website design and build and real estate agent website.
Consistent Brand Identity – A sleek, professional website design incorporating Property Choice’s signature red branding to establish a strong and recognisable online presence.
Comprehensive Digital Marketing Support – In addition to the website, we provided social media management, Meta Ads, and Google Ads to expand reach and attract high-intent buyers, sellers, and tenants.

Outcome

With a fully optimised real estate website, Property Choice has seen significant improvements in online engagement and lead generation:

Higher Conversion Rates – The intuitive design and clear call-to-actions have led to an increase in property inquiries.
Enhanced Brand Visibility – A well-structured website and targeted digital marketing campaigns have improved online presence and search rankings.
Improved User Experience – Visitors can now easily explore property listings, request appraisals, and connect with the Property Choice team.

By delivering a real estate agent website that combines aesthetics with functionality, Skyfield Marketing has helped Property Choice strengthen its online presence, attract more clients, and grow its business.

More Work

Brand IdentityStrategyWebsite

No.1 Church St

Google AdsSocial MediaStrategyWebsite

UGG Face

Brand IdentitySocial MediaStrategyWebsite

GKU

Brand IdentityStrategyWebsite

Sheela Spa

Silkari Hotels

SILKARI

Website

Strategy

Silkari Hotels

Silkari Hotels is an innovative Australian hotel brand that proudly weaves the best in local culture and design to create a new hotel style and standard. The guiding principle at Silkari Hotels is to weave memorable experiences.

Visit Website

Silkari Hotels partnered with Skyfield Marketing to modernise their corporate website across all six of their properties. We aimed to create a user-friendly experience that makes browsing and booking simple and straightforward. The new website features an easy-to-use, all-in-one booking form and a consistent design for each hotel. This ensures that guests can quickly find the information they need and book their stay without any hassle.

Solution

To modernise Silkari Hotels’ corporate website, we implemented a comprehensive redesign that reflects the brand’s sophistication while ensuring a user-friendly experience.

A key feature is the all-in-one booking form, which integrates multiple booking systems and displays the results directly on the website, allowing guests to easily check availability, view room options, and make reservations.

We also maintained a consistent design across all six hotels, strengthening the brand identity and providing a cohesive experience for users.

Additionally, we ensured that essential information—such as room types, amenities, and booking policies—was clearly organised and easily accessible, helping guests make informed decisions quickly and effortlessly.

Each Silkari hotel maintains a consistent brand design while highlighting its unique features, offering a cohesive yet personalized experience for guests across all locations.

Outcome

The revamped Silkari Hotels website has significantly enhanced the user experience, making it easier for guests to navigate and book their stays. The modern design, paired with the integrated all-in-one booking form, has streamlined the reservation process, resulting in a noticeable increase in online bookings. The consistent design across all six hotels has strengthened Silkari’s brand identity, while the clear presentation of information has reduced guest inquiries, as visitors can now quickly find the details they need. Overall, the project has successfully aligned the website with Silkari’s vision, delivering a seamless and engaging experience that meets the needs of today’s discerning travelers.

More Work

Social MediaStrategyWebsite

Style Timber

Google AdsSocial MediaStrategy

China Airlines

Brand IdentityStrategyWebsite

No.1 Church St

Brand IdentityWebsite

Sunshine Gardens

Mama Mulan

Website

Strategy

Mama Mulan

Chinese dining

Visit Website

Mama Mulan, a premier Chinese dining destination in Chatswood, sought to elevate its online presence to match the exquisite in-person experience they offer. Skyfield Marketing was tasked with crafting a website that not only captures the elegance and sophistication of Mama Mulan’s culinary offerings but also provides an intuitive and seamless user experience.

Solution

We created a website that perfectly reflects the refined ambiance of Mama Mulan, combining elegance with ease of use. The design is clean and modern, making it simple for visitors to navigate, explore the menu, and make reservations.

To keep the site engaging, we integrated dynamic content from Mama Mulan’s social media accounts, allowing visitors to stay updated with the latest news and promotions.

The website also features a seamless booking system, enabling guests to reserve their tables with minimal effort. We unified all the menus onto a single page, providing a comprehensive view of the restaurant’s offerings in one place.

Additionally, the website is fully optimized for mobile devices, ensuring a smooth and consistent experience across all screen sizes.

Outcome

The new Mama Mulan website now fully embodies the sophistication and elegance of the restaurant, offering visitors an immersive online experience. With an intuitive design, stunning visuals, dynamic social media integration, and a seamless booking system, the website not only attracts new guests but also encourages repeat visits. The unified menu display and mobile optimization further enhance the user experience, making it easier for guests to explore, decide, and book their dining experience. Overall, the project successfully aligned the website with Mama Mulan’s brand, enhancing its online presence and supporting its reputation as a top dining destination.

More Work

Brand IdentityGoogle AdsStrategyWebsite

Master Yan

Brand IdentityStrategy

HSH

Google AdsSocial MediaStrategy

China Airlines

StrategyWebsite

Property Choice

No.1 Church St

Brand Identity

Website

Strategy

No.1 Church St

No.1 Church St is an off-the-plan property project and locates at 1 church St, Dubbo, NSW.

The developer took the challenge and pioneered themselves to offer a high-end property for the Dubbo community, and their background is not in the property development industry and the local residents get used to buying an existing home which gives them a strong sense of touch and feel, rather than an off-plan project.

The developer failed twice to launch this project before they reached us. We needed to do proper brand work and deeper market research to gain the marketplace’s trust.

Solution

Skyfield’s team member drove 5 hours to the site and stayed there for a week to experience the local lifestyle, including food, events, weekend markets, culture, and community events. With a deep understanding, it was apparent that the local community needs an iconic living with the concept of the ultimate blend of the city of country life. The brand creativity started from maximum simplicity with a sense of elegance to a detailed explanation of each part of the building, which demonstrated how nature flows inside of the building and allows the country-style life to continue in a modern building.

A 5-week meaningful teaser campaign commenced with the word “Aspire” and grew into “Aspire to live”, then “Aspire to live in No.1… ”, finally revealing the project itself. The curiosity made everyone who saw the advertisement follow in our footsteps and wait for the following updates. Most of the target audiences in the town talked about what it would be like in the first few weeks of the teaser campaign.

Outcome

Penthouses sold on the first day

100%

Three bedrooms sold in the first two weeks

70%

Hot leads in a 5-week teaser campaign for 72 apartments

320+

More Work

Brand IdentityWebsite

Sunshine Gardens

StrategyWebsite

Property Choice

Brand IdentityGoogle AdsSocial MediaStrategyWebsite

Kagoshima Master

Sunnyside Care

China Airlines

Brand Identity

Strategy

Social Media

China Airlines

New and Familiar

In April 2023, we partnered with China Airlines Australia/New Zealand to conduct social media operations. After a series of workshops, we reached a consensus to achieve two goals: brand awareness and localisation.

Solution

Before commencing work, we conducted in-depth research on the company background and the Airline scene in Australia, and after understanding the cultural differences between Taiwan and Australia, we began formulating strategies. The first problem to solve was the language difference. China Airlines’ initial strategy was to directly translate social media content from their Taiwan headquarters and post it on their overseas accounts, but the effect was not ideal. The main reason for this was the difference in reading habits caused by cultural differences.

The square shape of Chinese characters makes them easily recognisable in images, allowing for more text information to be presented in the image. However, this is not the case for English fonts, meaning the audience will get lost easier. Therefore, after obtaining promotional content, we first needed to streamline all information, summarise core benefits and pain points in one sentence, focus on using images to produce emotional connections to deepen brand impressions, and supplement with effective and concise text explanations. This small change significantly improved China Airlines’ post-performance.

In addition to design, we also worked with China Airlines Australian team to develop localised content, including following the trend of Vivid Sydney to promote cabin atmosphere lighting, publishing a tourism series call the CI Flight Squad with tailor-making cartoon characters inspired by New Zealand and Australian birds, further strengthening the content’s local characteristics.

Outcome

As a marketing company in Australia, we have a natural advantage in accurately understanding the local market. We can accurately convey emotional and value information in strategy and design, and since our collaboration, China Airlines’ social media performance has significantly improved.

Highest reach on a post, compared with median post reach higher by

2,132%

Paid Ad impressions increased

5,400%

Facebook reach increased

207.8%

Testimonial

China Airlines Australia/New Zealand is proud to have partnered with Skyfield Co. for our social media operations since April 2023. Our collaboration was marked by innovative strategies and tangible results, with Skyfield Co. helping us focus on brand awareness and localisation.

Skyfield Co. impressed us with their market insight and localised content, notably the ‘CI Flight Squad’ series and their unique promotion during Vivid Sydney. The use of tailor-made cartoon characters inspired by local bird species resonated strongly with our audience.

We wholeheartedly endorse Skyfield Co.’s services. Their understanding of local markets and ability to create engaging content has enhanced our social media presence significantly.”

Weikai

China Airlines

More Work

Brand IdentityStrategyWebsite

Sheela Spa

Social MediaStrategyWebsite

Style Timber

Brand IdentityStrategy

SYI

Amberstone

Brand Identity

Website

Strategy

Amberstone

Construction

The team at Amberstone Group started their business in 2019 by building a project home for land and house development. They soon grew in size and began investing in more extensive and ambitious developments. However, they soon realised that they needed to establish a brand to grow and quickly find their niche in the market.

With this in mind, the team conducted a productive workshop to help them establish their brand. During the workshop, they realised that their goals were much larger than what they were currently able to deliver. This was a critical realization, and it helped them to understand the challenges that lay ahead and what they needed to do to achieve their goals.

The team identified several key areas where they needed to focus to achieve their goals. First, they needed to invest in the right technology to improve their operations and deliver more substantial and ambitious projects. Second, they needed to improve their marketing efforts to establish their brand and attract more customers. Finally, they needed to focus on building a strong team with the right expertise to help them achieve their goals.

To achieve these objectives, the team put together a comprehensive plan that included timelines and budgets. They also developed a set of key performance indicators (KPIs) to track their progress and measure their success.

Solution

It is not a good idea to nail down a company’s niche too quickly without self-realisation and market penetration. The solution was to keep three divisions – development, home building, and investment – for another two years while proactively reaching the market and closely monitoring their products and market reorganisation.

In August of 2022, Amberstone Group realised they were skilled at building customised boutique homes for high-end market home occupiers. They also realised that the current website structure no longer served their refined vision. Skyfield Co. team again refined the website structure and message according to the company’s growth.

The new website will be released very soon, beginning in 2023.

Outcome

New boutique home projects in the last 2 years

A well-established team

Clear future mission for

5 years

More Work

Brand IdentityStrategyWebsite

Amberstone

StrategyWebsite

Mama Mulan

Brand IdentityGoogle AdsSocial MediaStrategyWebsite

Kagoshima Master

Sunnyside Care

Style Timber

Website

Strategy

Social Media

Style Timber

Create a new website targeting a new audience for Sydney’s leading timber flooring company.

Visit Website

Style Timber ‘s Market Shift Challenge.

Adapting to New Demands: Style Timber, known for premium timber flooring in Sydney, faced a market shift. Their traditional client base of developers and architects was no longer sufficient, prompting a need for change.

Rebranding for a New Target Audience

Focusing on Interior Designers: Responding to this challenge, Style Timber strategically rebranded to appeal to interior designers. This significant shift required altering their marketing and branding to resonate with a new, design-focused clientele.

Creating a Website for the New Identity

Aligning Digital Presence with Rebranding: A critical step in their transformation was developing a new website. This platform needed to match their fresh identity and appeal to interior designers, combining aesthetic appeal with functional design resources.

Boosting Brand Awareness and Engagement

Expanding Visibility and Connections: With these changes, Style Timber aimed to increase brand awareness in a competitive market and enhance engagement with potential clients, focusing on marketing strategies that highlight their expertise in timber flooring.

Solution

Designing a Website for Interior Designers

Highlighting Style Timber’s Unique Appeal: Our mission is to craft a website for Style Timber that captivates interior designers. We’re focusing on stunning visuals that showcase their identity and aesthetic, making them the first choice for innovative flooring solutions.

Revitalizing Style Timber’s Visuals

Enhancing Market Presence Through Imagery: To stand out, we’re re-photographing Style Timber’s projects and providing mood boards for future shoots. This approach aims to distinguish them in a competitive market with striking visuals.

Website Design: Elegance Meets Brand Identity

Reflecting Premium Quality: The new website will embody sophistication with a design that reflects Style Timber’s premium brand. It will feature a color scheme of natural earth tones, ensuring the layout resonates with elegance and high quality.

Boosting Style Timber’s Brand on Social Media

Eye-Catching Campaigns on Facebook and Instagram: Style Timber is hitting the social media scene hard! We at Skyfield are launching engaging campaigns on Facebook and Instagram, aiming to turn every like and enquiry into a direct line to their awesome website and inbox.

Perfecting Ads for Maximum Engagement

Finding the Winning Formula: After a lot of experimenting with colours, styles, and images, we’ve found the magic formula. We know exactly what types of ads grab our audience’s attention and keep them coming back for more.

Outcome

Refreshing Style Timber’s Online Image

Revamped Photography for Standout Appeal: We’ve re-photographed Style Timber’s projects and provided mood boards for future shoots, ensuring their online presence really shines and sets them apart.

Crafting a Website True to Style Timber’s Brand

Elegant Design Meets Natural Tones: The new website will mirror Style Timber’s brand ethos with a sophisticated layout and earthy color scheme, highlighting their premium quality.

Boosting Style Timber’s Brand on Social Media

Eye-Catching Campaigns on Facebook and Instagram: Style Timber is hitting the social media scene hard! We at Skyfield are launching engaging campaigns on Facebook and Instagram, aiming to turn every like and enquiry into a direct line to their awesome website and inbox.

Perfecting Ads for Maximum Engagement

Finding the Winning Formula: After a lot of experimenting with colors, styles, and images, we’ve found the magic formula. We know exactly what types of ads grab our audience’s attention and keep them coming back for more.

More Work

Brand IdentityGoogle AdsSocial MediaStrategyWebsite

Royal Pavilion

Google AdsSocial MediaStrategy

China Airlines

Brand IdentitySocial MediaStrategyWebsite

GKU

Brand IdentitySocial MediaStrategyWebsite

Double Space

Brand Identity

Website

Strategy

Double Space

An Australian real estate development and investment group.

Double Space’s long-term vision is to establish itself as an investment business in the property industry. However, their first project was an immediate request to release a newly renovated warehouse as a professional workspace. In order to achieve this, the look and feel of the brand needed to represent a working space while remaining extendable for future property development projects.

When Double Space initially launched, the business name did not include any property-related elements. As a result, the challenge was to add these elements without introducing too many new elements to the brand. The previous design agency failed to accomplish this task before we took over, which means that our success would turn an unhappy customer into a happy one.

In order to overcome this challenge, we conducted extensive research and analysis to find a solution that would work. After several brainstorming sessions and consultations with the Double Space team, we were able to incorporate the necessary property-related elements into the brand without compromising its simplicity and clarity.

By doing so, we not only met the immediate needs of the first project but also set the foundation for future growth and development. Double Space now has a brand that can represent both its current and future business ventures in the property industry.

Solution

In the real estate industry, simplicity is vital, and location is one of the most crucial factors. Meanwhile, Double Space acknowledges this and has made location the most unique design element at the center of their brand’s initial letter D.

This design choice signifies Double Space’s dedication to optimising each project based on its geographical location, considering each area’s unique features. By doing so, they ensure that their developments blend seamlessly into their surroundings.

Outcome

Systemically brand identity completed in

4 weeks

Project Gain

Warehouses leased out in 6 months.

4600 sqm

More Work

Brand IdentitySocial MediaStrategyWebsite

GKU

Brand IdentityStrategyWebsite

Sheela Spa

Sunnyside Care

Brand IdentityStrategyWebsite

Amberstone

SYI

Brand Identity

Strategy

SYI

Real Estate

SYI has experienced significant growth over time. It started as a one-man operation, but it has since evolved into a team-structured business. As part of this growth, a new office will be opened soon.

However, the original brand’s look and feel no longer supports the company’s current stage of growth. To overcome this challenge, the company needs an updated and strong brand image. This new image will be critical in helping SYI to meet the demands of the new stage of growth.

One of the primary challenges that SYI will face is attracting new team members. With a strong brand image, SYI can better communicate its values and mission to potential hires, which can help to attract more talent.

Another challenge that SYI will face is gaining more high-end property projects from developers. With a strong brand image, the company can demonstrate its expertise and credibility in the industry, which can make it more attractive to developers.

Finally, SYI needs to enhance its market authority to sell more properties. By developing a strong brand image, the company can improve its reputation in the market, which can help to drive more sales.

Solution

A brand new brand style guide has been created. This guide includes important elements such as the logo, color scheme, and typography. In addition to these visual components, the brand style guide also features key brand messages, the brand story, and explanations of the services offered.

This new brand identity is applied to every aspect of the company. From the inside of the office to the open house, customers can expect a consistent and systematic brand experience. By implementing this guide, the company aims to create a stronger connection with customers and ensure that everyone understands what the brand represents.

To further support the brand, a set of sales tools has been developed. These tools focus on key touch points and help to demonstrate the meaning behind the slogan “strive for excellence.” The tools also help to enhance the customer experience and provide a better understanding of the brand’s values and mission.

Overall, the brand style guide and sales tools are important components of the company’s branding strategy. They help to create a cohesive and consistent image, which can lead to increased customer loyalty and brand recognition.

Outcome

Sales increased by

40%

Team confidence increased by

68.5%

Projects gain in a year

More Work

Brand IdentityGoogle AdsSocial MediaStrategyWebsite

Kagoshima Master

Brand IdentityStrategyWebsite

Amberstone

Brand IdentityGoogle AdsSocial MediaStrategyWebsite

Royal Pavilion

Social MediaStrategyWebsite

Style Timber

UGG Face

Website

Strategy

Social Media

UGG Face

UGG Face is one of many Australian Ugg boot manufacturers and distributors. Despite offering high-quality sheepskin boots, the company faced challenges due to intense competition in the local market, leading to a decline in their website’s conversion rate over the years.

Visit Website

In May 2023, Skyfield Co became UGG Face’s marketing partner, aiming to implement a fresh and effective marketing strategy. Our primary objective was to drive website traffic through social media and Google Ads while boosting sales.

In-depth research revealed that UGG Face’s product range seemed limited and somewhat outdated compared to other UGG boot brands that catered to fashion-conscious consumers. Additionally, the current website design, based on a Shopify template, did not resonate with our target audience, making it difficult to establish credibility and consumer trust. To overcome these challenges, we decided to initiate a rebranding process.

Solution

Instead of focusing solely on fashionable products, we dove into the rich history of Ugg boots, which were originally designed to keep Australian westies’ feet warm during winters. Our target audience shifted towards those seeking durable and sturdy boots.

Through a comprehensive redesign, we revamped the website and social media accounts to cater specifically to the suburban working class. The new copywriting emphasised the exceptional quality of our 100% Australian-made sheepskin products. To stimulate sales, we launched innovative marketing campaigns like “buy one get one free” and “end-of-winter sale.”

Outcome

The results were highly satisfactory. Total sales skyrocketed, experiencing a remarkable 698% increase compared to the previous period. Our social media efforts paid off significantly, as we witnessed an impressive 210,000% surge in traffic from those platforms. Moreover, the return customer rate also surged by an encouraging 98%.

With these impressive outcomes, UGG Face has firmly established itself as a reputable brand, gaining the trust and loyalty of its target audience while successfully standing out in the competitive market.