Experience Hong Kong

Brand Identity

Strategy

Social Media

Experience Hong Kong

A showcase of Hong Kong’s vibrant culture organized by The Hong Kong-Australia Business Association (NSW Chapter)

Experience Hong Kong 25: A Spectacular Celebration of Vibrant Culture at Hordern Pavilion, Moore Park, NSW

Hosted by the Hong Kong-Australia Business Association (NSW Chapter), Experience Hong Kong 25 brought the dazzling spirit of Hong Kong to life at Hordern Pavilion in Moore Park, NSW. This remarkable event showcased the city’s rich heritage, featuring iconic Hong Kong-style double-decker buses and delectable treats like egg tarts, milk tea, and BBQ pork buns.

Guests were treated to a day of thrilling performances, including lion dances, martial arts, Taichi, Cantonese opera, live bands, children’s concerts, and traditional Chinese instrument showcases.

Faced with the challenges of the COVID-19 pandemic and an unconventional indoor carnival setting, the organizer sought the best social media team to ensure the event’s triumph. With just six weeks before the event, we were tasked with developing a strategic plan to make Experience Hong Kong 25 a resounding success.

Despite the challenges posed by the COVID-19 pandemic and the unfamiliar indoor carnival setting, the organizer approached us with a request for the best social media team to ensure the event’s success. We were hired with only six weeks until the event, but we had a strategic plan in mind.

Solution

By delving deep into our thorough analysis, we unraveled the organizer’s goals and pinpointed the target audience they yearned to captivate. We uncovered the key information sources for this group and determined the media platforms they often indulged in during their downtime. Moreover, we gauged the sentimental connections these individuals shared with Hong Kong culture. Armed with these valuable insights, we crafted content that stirred fond recollections of Hong Kong natives’ childhoods while granting Australian enthusiasts a chance to revel in Hong Kong’s vibrant culture without setting foot on a plane.

Outcome

On the day of “Experience Hong Kong “, the chairman of the organiser was effusive in his praise of our professionalism and skill. We were instrumental in ensuring the event’s success. And our recommendations played a vital role in managing to get such a big crowd. Finally, Our team’s efforts led to an impressive turnout of over 10,000 people, with over 660,000 online impressions generated. The organiser was recognised for our efforts at the 2022 Hong Kong Forum awards presentation ceremony, where we were awarded the Best Initiative Award in Asia and Australia.

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