Tea Spot is a tea shop located in the Burwood Business Centre in Sydney, Australia.
The owner of Tea Spot initially reached out to Skyfield Co because she was unhappy with her previous website designer. During our first contact listening to her concerns, we’ve learned about her high standards for this business but was unable to achieve so there’s a good reason for Skyfield Co to join the game to bring out some branding and marketing mindset.
We started with understanding the needs of Tea Spot’s audience, and the challenges around franchising her business, to explain what Tea Spot could provide as clear as possible one important principle is to have a clear brand message that sets them apart from others, along with a compelling visual identity.
To create a unique brand message and visual identity, Skyfield Co spent a good amount of time in the store, analyzing the business and its customers. They created a set of appealing brand messages that would influence marketing and address the issue of waiting times. As most of the tea served at Tea Spot is freshly made, customers often have to wait for their orders. The brand message emphasized that the wait was worth it, and this helped to address the issue of customer complaints about the wait time.
A new website was built, and the new brand message was released on the website. The owner reported that complaints about waiting times had reduced significantly. Some customers even told her that they loved the new website design and feel. Skyfield Co also helped the owner to share the brand message on social media, increasing engagement and impressions.
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