Royal Pavilion

Brand Identity

Website

Strategy

Social Media

Royal Pavilion

Royal Pavilion Seafood Restaurant is a high-end mixed Cantonese and traditional Chinese cuisine.

Royal Pavilion is wild recognised in the high-end Australian Chinese network, especially someone who needs to have a private Chinese dining space. Royal Pavilion is the first choice for them. The owner also realised they are only well known in the limited groups, and there is still a huge market to reach. Following this requirement, we quickly identified the marketing tools needs to be refreshed accordingly, such as the website, menu book, and Instagram and Facebook.

Solution

The collaboration led to a strong brand identity and messaging that resonated with customers, establishing the restaurant’s reputation and online presence.

The collaboration led to a strong brand identity and messaging that resonated with customers, establishing the restaurant’s reputation and online presence.Skyfield Co and the Royal Pavilion team worked together to create the brand slogan “Royal Dining Experience,” which represented the restaurant’s luxury and sophistication. We also developed a comprehensive brand message based on market research and customer feedback.

To improve the online brand experience, Skyfield Co redesigned the website to make it user-friendly, optimised for search engines, and equipped with a new booking system. We also executed a social media strategy to build brand awareness and engagement, which included targeted advertising campaigns and content creation.

By prioritising the content on Instagram and Facebook, we can ensure that the information on those platforms aligns with the content of the website and menu book. This approach can help avoid duplication of efforts and minimise the impact on the existing audience relationship. It is important to carefully consider the content and messaging to ensure it aligns with the Royal Pavilion’s expectations and goals, which is smoothly upgrading the market material without impacting exiting customer relationships.