Kagoshima Master

Brand Identity

Website

Strategy

Social Media

Kagoshima Master

Kagoshima Master is an authentic Japanese Wagyu BBQ Restaurant that originated from Osaka, Japan, in 2010.

Year Two at Kagoshima Master: The Branding Realization

Imagine it’s year two at Kagoshima Master, and the team has a lightbulb moment: branding is key to growth. But here’s the twist: their brand identity isn’t quite lining up with their prices. Picture this: prices that hint at fine dining, but a vibe that screams casual eatery. It’s a puzzle, right?

Expanding Horizons: Kagoshima Master’s Vision for a Wider Audience

The owner has big dreams: welcoming more English-speaking guests and expanding their market slice. So, what do they do? They gather for a heart-to-heart at the restaurant. The result? A breakthrough agreement.

The Rebranding Strategy: Elevating Kagoshima Master to New Heights

Now, they’re diving into a full-scale rebrand. We’re talking a total makeover: a brand identity that truly reflects their essence, spruced-up menus, a slick new website, and social media that’s on point. Plus, they’re bringing in the pros for top-notch management. It’s a fresh start for Kagoshima Master, where the brand meets ambition, and the dining experience gets even better.

Solution

Skyfield’s Strategy for Kagoshima Master: Mastering the Art of Rebranding

Skyfield stepped in with their analytical prowess to revamp the brand, the Japanese BBQ hot spot. In just the second week, they started spinning their magic. Their approach? Keep some of the original flavors in the brand to maintain that familiar feel, but add a twist to make it sleek and memorable.

The new brand identity? It’s a perfect match for their market position. Think of a website that’s not just a site but an experience – optimized for both takeaway and reservations. It’s a game-changer for online customers, lifting them to a whole new level of convenience.

But there’s more. Kagoshima Master’s social media presence got a fresh coat of paint, now focusing on the English-speaking crowd. Plus, they’re riding the waves of social trends, aligning their promotions with seasonal delicacies and cultural festivals. It’s not just about serving great food; it’s about leading the industry with style and cultural savvy. This is Kagoshima Master redefined: where tradition meets innovation and every bite tells a story.

Outcome

followers increased

More than

10k

impression at Dec 2023

4.5M

engagement rate increased

68.5%

New store opened in one year

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